The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications: Leveraging Knowledge and Technologies to New Market Applications by Marc H. Meyer | NOOK Book (eBook) | Barnes & Noble
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications: Leveraging Knowledge and Technologies to New Market Applications

The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications: Leveraging Knowledge and Technologies to New Market Applications

by Marc H. Meyer
     
 
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term

Overview

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

Product Details

ISBN-13:
9780198039945
Publisher:
Oxford University Press
Publication date:
06/04/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
4 MB

Meet the Author

Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.

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