The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You

( 2 )

Overview

Praise for The Fearless Fish Out of Water

"In The Fearless Fish Out of Water, Roffer has crafted a motivational and inspiring text that taps into a theme that has inspired me for years. The idea that within a seemingly ordinary individual there is something extraordinary, and by embracing these extraordinary aspects, one can enrich their own life as well as the lives of those around them. A blueprint for how to apply your personality and your ...

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Overview

Praise for The Fearless Fish Out of Water

"In The Fearless Fish Out of Water, Roffer has crafted a motivational and inspiring text that taps into a theme that has inspired me for years. The idea that within a seemingly ordinary individual there is something extraordinary, and by embracing these extraordinary aspects, one can enrich their own life as well as the lives of those around them. A blueprint for how to apply your personality and your unique abilities to succeed."
—Tim Kring, creator and Executive Producer of Heroes

"Say 'yes' to fearlessness! It's time to celebrate your uniqueness and make it your success strategy. Roffer delivers exceptional interviews with executives on the frontlines of mega-corporations and weaves in her personal experience as a woman entrepreneur, inspiring all of us to define and then embrace what's different about us that can lead to success."
—Cynthia Good, Editor and CEO of PINK magazine

"We need big ideas and big thinkers now more than ever. The Fearless Fish Out of Water helped me see that, as scared as I am, as scared as we all are, there are ways to figure out what's next, and to forge plans to accomplish business hopes and dreams."
—Marian Salzman, CMO, Porter Novelli Worldwide, coauthor of Next Now: Trends for the Future

"A fearless fish herself, Roffer has written a guide to the challenges of maintaining one's identity in the contemporary workplace. Insightful and entertaining!"
—Aline Brosh McKenna, screenwriter of The Devil Wears Prada

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Editorial Reviews

Publishers Weekly
Roffer, CEO of entertainment branding firm Big Fish Marketing, has long felt like a "fish out of water" in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning "uniqueness into an advantage." From her own experience and others', Roffer draws seven "career-tested steps" to help anyone facing the daily problem of feeling "left out, undervalued, unheard, ineffective, or misunderstood." Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one's instincts. At first glance, chapters entitled "Find a Few Fish Like You" and "Swim in Their Ocean Your Way" seem counter to the book's thesis, but are rooted in solid strategies: identifying what gives you comfort "so you can anchor yourself in your own uniqueness," and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture-and how not to get taken.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Product Details

  • ISBN-13: 9780470316689
  • Publisher: Wiley
  • Publication date: 2/9/2009
  • Edition number: 1
  • Pages: 224
  • Sales rank: 820,594
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Robin Fisher Roffer is CEO of Big Fish Marketing, one of the entertainment industry's preeminent brand marketing and digital advertising agencies, with clients such as A&E, Bravo, CNN, Comedy Central, FX, MTV, NBC Universal, and Sony Pictures.

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Table of Contents

Acknowledgments.

Introduction.

Step 1. Go Fishing for the Real You.

Step 2. Use Your Differences as a Lure.

Step 3. Find a Few Fish Like You.

Step 4. Swim in Their Ocean Your Way.

Step 5. Put Yourself Out on the Line.

Step 6. Evolve by Casting a Wide Net.

Step 7. Reel in Your Unique Power.

Fearless Last Words.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 9, 2013

    Sound, useful guidance to those who finally accept that they hav

    Sound, useful guidance to those who finally accept that they have a unique purpose for being here, and for whom further delay in that good purpose is not an option.

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  • Anonymous

    Posted August 1, 2011

    No text was provided for this review.

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