The Feminisation Of Public Relations

( 1 )


There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity - a male in
a female profession, public relations. Women
outnumber men ...
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More About This Book


There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity - a male in
a female profession, public relations. Women
outnumber men three to one, and the figure is
increasing. But why is this happening? This landmark
study focuses on the PR profession in Australia (and
includes data from other countries). With surveys,
interviews and focus groups of students at four
universities and communicators from all areas of the
profession, this work considers what the long-term
effects of this global trend might be.
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Product Details

  • ISBN-13: 9783639164756
  • Publisher: VDM Verlag
  • Publication date: 6/10/2009
  • Pages: 304
  • Product dimensions: 0.68 (w) x 9.00 (h) x 6.00 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted April 10, 2010

    A riveting insight into public relations

    This is possibly one of the most original, modern texts on public relations - a field that suffers from too little research. Obviously highly specialised, since it is a PhD thesis, it is nonetheless a riveting "read" (not your everyday academic jargon - though the research is tight). Smith takes an in-depth look at why there are so few males in public relations and whether this might have long-term implications for an industry that has many perceived problems. Also good to see that it came out of Australia, rather than the US. There are also quite a few more UK texts now as well. I can thoroughly recommend this to anyone interested in the nature and future of PR.

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