The Feminisation Of Public Relations

The Feminisation Of Public Relations

5.0 1
by Greg Smith
     
 
There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With

Overview

There I was: a lone male among more than 30 females.
Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys,
interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.

Product Details

ISBN-13:
9783639164756
Publisher:
VDM Verlag
Publication date:
06/10/2009
Pages:
304
Product dimensions:
0.68(w) x 9.00(h) x 6.00(d)

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The Feminisation Of Public Relations 5 out of 5 based on 0 ratings. 1 reviews.
getmysurfboard More than 1 year ago
This is possibly one of the most original, modern texts on public relations - a field that suffers from too little research. Obviously highly specialised, since it is a PhD thesis, it is nonetheless a riveting "read" (not your everyday academic jargon - though the research is tight). Smith takes an in-depth look at why there are so few males in public relations and whether this might have long-term implications for an industry that has many perceived problems. Also good to see that it came out of Australia, rather than the US. There are also quite a few more UK texts now as well. I can thoroughly recommend this to anyone interested in the nature and future of PR.