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The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

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Overview

In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible...

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The Filter Bubble: What the Internet Is Hiding from You

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Overview

In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.

The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today’s internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos.

As a result, we will increasingly each live in our own, unique information universe—what Pariser calls “the filter bubble.” We will receive mainly news that is pleasant, familiar and confirms our beliefs—and since these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas.

Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE  tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and “monetization.” It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age.

THE FILTER BUBBLE reveals how personalization could undermine the internet’s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.

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Product Details

  • ISBN-13: 9780143121237
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 4/24/2012
  • Edition description: Reprint
  • Pages: 304
  • Sales rank: 243,861
  • Product dimensions: 5.00 (w) x 7.60 (h) x 0.90 (d)

Meet the Author

Eli Pariser is the Board President, and former Executive Director, of the 5-million member organization MoveOn.org. A pioneer in online politics, Pariser is a Senior Fellow at the Roosevelt Institute and a co-founder of Avaaz.org, one of the world’s largest citizen organizations. His op-eds have appeared in The Washington Post, The Los Angeles Times and Wall Street Journal. He grew up in Lincolnville, Me.

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Customer Reviews

Average Rating 4.5
( 11 )
Rating Distribution

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(9)

4 Star

(1)

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Sort by: Showing all of 11 Customer Reviews
  • Posted June 1, 2011

    A Must read

    We are so controled and have no idea. If you are a thinking person, you should read this and recommend it to anyone you care about who uses a computer. There are programs in the workplace that keep track of every key you touch and the records are archived. Please read this and be more informed with what you can do to stay outside of the box that we are slowly being forced into.

    4 out of 4 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 10, 2012

    Very interesting

    It's interesting to see how much information others actually have on us. I never really thought about it before. The knowledge in this book made me contentious of how I use social websites and search browsers.
    SOPA is kind of a small matter compared to what can/has happen already.

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 4, 2012

    ME

    I HATE this app don't get it because it suts-down on u

    1 out of 6 people found this review helpful.

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  • Anonymous

    Posted May 13, 2013

    Ashley

    I dont think "friend" is really what she means..mgtg

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted May 15, 2013

    Cloud

    Im at home

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 29, 2013

    Frank

    Something

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted May 15, 2013

    Destine

    O im at school

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 25, 2011

    Simone Adams

    Please rate this

    0 out of 4 people found this review helpful.

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  • Anonymous

    Posted July 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 4, 2011

    No text was provided for this review.

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