The New York Times
The Filter Bubble: What the Internet Is Hiding from Youby Eli Pariser, Kirby Heyborne
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes, a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend and shows how we can-and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
The New York Times
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Meet the Author
Eli Pariser is the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for the Washington Post and the Wall Street Journal and has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight. Kirby Heyborne is an accomplished actor, musician, and comedian. He has received critical acclaim for his starring roles in the award-winning World War II drama Saints and Soldiers, the lighthearted family comedy The R.M., the award-winning boy-band mockumentary The Sons of Provo, and the award-winning quixotic comedy Pirates of the Great Salt Lake. He has had starring roles in thirteen features and many short films. Kirby has also appeared on the WB's Everwood and many national commercials. Recently, Kirby was seen as a recurring character on the hit FOX sitcom Free Ride. Kirby has received a number of AudioFile Earphones Awards for excellence in audiobook narration. He has narrated such titles as Nick and Nora's Infinite Playlist by Rachel Cohn and David Levithan, Black Swan Green by David Mitchell, Breathers by S. G. Browne, and The Genius by Jesse Kellerman. Kirby is a cofounder and director of the celebrated Los Angeles–based improv comedy group The Society. Also a successful musician, Kirby has released four solo albums and has had his music featured in many films. Kirby has delighted audiences across the country with his ability to blend heart-warming stories, beautiful music, and comedic wit.
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