The Financial Times Guide to Strategy : How to Create and Deliver a Useful Strategy / Edition 2

The Financial Times Guide to Strategy : How to Create and Deliver a Useful Strategy / Edition 2

by Richard Koch
     
 

ISBN-10: 027365022X

ISBN-13: 9780273650225

Pub. Date: 08/02/2000

Publisher: FT Press

Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.

Developing a good strategy is remarkably simple. Ye the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and

Overview

Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.

Developing a good strategy is remarkably simple. Ye the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.

The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes:

  • demonstrating the power of strategy to raise profits
  • providing a DIY strategy kit for managers
  • distilling strategic thinking since 1960
  • providing a lively A-Z of strategy concepts, terms, and techniques
"Strategy has never been so simple, accessible, powerful, and practically directed to raise profits."

— Robin Field, Chief Executive, Filofax Group

Product Details

ISBN-13:
9780273650225
Publisher:
FT Press
Publication date:
08/02/2000
Series:
Financial Times Series
Edition description:
REV
Pages:
320
Product dimensions:
6.20(w) x 9.20(h) x 0.83(d)

Related Subjects

Table of Contents

INTRODUCTION
1. The use and abuse of strategy
2. A brief history of strategy
3. Swings in strategic thinking: Six phases
4. Towards a synthesis
5. Progressive approximation in developing strategy PART ONE: BUSINESS UNIT STRATEGY A do-it-yourself guide
1. Overview
2. What businesses are you in?
3. Where do you make the money?
4. How good are your competitive positions
5. What skills and capabilities underpin your success?
6. Is this a good industry to be in?
7. What do the customers think?
8. What about the competitors
9. How do you raise profits quickly
10. How do you build long term value?
11. Conclusion
12. Addition note on the theory of business unit strategy PART TWO: CORPORATE STRATEGY
1. The great myth of corporate strategy
2. Six legitimate roles for the corporate centre
3. Emergency corporate strategy
4. Olympian corporate strategy
5. Acquisition-driven corporate strategy
6. Market expansion corporate strategy
7. Competency-based corporate strategy
8. Performance control corporate strategy
9. Which corporate strategy is right for your firm?
10. Common elements of good corporate strategy
11. Additional note on the theory of corporate strategy PART THREE: STRATEGIC THINKERS PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES PART FIVE: STRATEGIC SHIFTS IN THE TWENTY-FIRST CENTURY The impact of increasing returns, networks, and the net

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