The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist

Overview

With an emphasis on which strategies for self-promotion and marketing work and which don't, this detailed and practical guide explains ingenious and innovative ways in which fine artists can become visible and establish a reputation, even on a small budget. Coverage includes how to find corporate support, grants, and other funding.
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Overview

With an emphasis on which strategies for self-promotion and marketing work and which don't, this detailed and practical guide explains ingenious and innovative ways in which fine artists can become visible and establish a reputation, even on a small budget. Coverage includes how to find corporate support, grants, and other funding.
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Editorial Reviews

Library Journal
These two new books guide the novice through the often painstaking but rewarding process of self-promotion. Vitali has successfully made a living from his art since 1979. Here he provides a comprehensive approach to organizing and building an art career. He includes information on everything from producing your own high-quality promotional slides to the best places to park when delivering a work in New York City. He offers tips on grant writing and working with the media for maximum exposure. Although the annual Artist's and Graphic Designer's Market and Photographer's Market are still more comprehensive references, there should be room on the shelf for Vitali's amazingly detailed and practical guide. President of a publishing services, product development, and licensing consulting firm, Moore describes strategies for success mainly in the commercial world of greeting cards and gift wrap. She gives advice on analyzing the market to discover what is most likely to sell to manufacturers and the general public. Negotiations of license agreements and the pros and cons of hiring a licensing agent are discussed. The second half of the book provides samples of various work-for-hire, license, and agent agreements. For licensing information in a concise form, libraries may want to stick with Caryn R. Leland's Licensing Art & Design Allworth, 1995; the only advantages of Moore's book are additional sample agreements and a chance to see things more from the giftware manufacturer's viewpoint.Judith Lesso, West Virginia Univ. Libs., Morgantown
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Product Details

  • ISBN-13: 9781880559352
  • Publisher: Skyhorse Publishing
  • Publication date: 6/1/1997
  • Pages: 224
  • Product dimensions: 5.98 (w) x 8.95 (h) x 0.59 (d)

Table of Contents

Introduction: The Benefits to Marketing and Self-Promotion 5
1 The Importance of Writing and Photography 11
2 Publicity: Newspapers and Magazines 25
3 Publicity: Television and Radio 55
4 The Artist as a Small Business Entrepreneur 67
5 Exhibitions A-Z 89
6 Making a Career in Europe 117
7 Corporate Support for the Arts 135
8 Grants for Individuals and Special Projects 143
9 Artists-in-Education 161
10 Assembling a Resume and Portfolio and Other Helpful Tips 177
Conclusion: Using Potential Resources 191
App. 1 Photographing Your Art 195
App. 2 Color and Black and White Slides 201
Index 213
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