First $20 Million Is Always the Hardest: A Novel

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Overview

In the basement of a distinguished Silicon Valley research lab, Andy Caspar's engineering talents are being ignored. All he wants is a meaningful and challenging project to prove himself.

A chance appears when Francis Benoit, the lab's chief engineer, sets Andy up on a long-neglected project: design a radically simpler and cheaper computer. Andy recruits three eccentric ...
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Overview

In the basement of a distinguished Silicon Valley research lab, Andy Caspar's engineering talents are being ignored. All he wants is a meaningful and challenging project to prove himself.

A chance appears when Francis Benoit, the lab's chief engineer, sets Andy up on a long-neglected project: design a radically simpler and cheaper computer. Andy recruits three eccentric programmers, and the team works around the clock to achieve a breakthrough.

But just as Andy's team is on the verge of success, their work becomes a threat to other interests at the research lab; the project and their careers are put in jeopardy. To save his project, Andy must be far more than a programmer - he must become a strategist, a salesman, and an expert motivator.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
FYI: Bronson is chairman of Consortium Book Sales & Distribution.
Library Journal
Silicon Valley think-tank engineer Andy Caspar likes his job, but the head engineer has it in for him. Forced to work on creating a consumer PC that sells for less than $300, Andy gives it all he's got. His team progresses quite nicely until their bosses decide the project is a threat. Andy and his friends decide to start their own company. Little do they realize they are merely game pieces being manipulated by a master. Narrator Aaron Frye is comfortable in his role as the affable Andy. Frye also gets high marks for creating the memorable misfits on Andy's team and the various higher-ups at the think-tank. What he can't correct, however, is the narrative. Although unabridged, the novel is full of gaps and goes in several directions at once. On the other hand, author Bronson understands the vagaries of the technology industry, including the practical jokes, back-stabbing, and credit-hogging that runs rampant. Libraries with a technical constituency should definitely purchase!Jodi L. Israel, Westwood, Mass.
Ray Duncan

Molding Moguls

The First $20 Million Is Always The Hardest is social commentary encapsulated in a humorous novel about computer nerds and their quest for The Next Big Thing. In this respect, it follows in the footsteps of Douglas Coupland's Microserfs,although it is not (thanks be to Knuth!) cluttered up with Couplandesque visual gimmicks and junk typography. Knowing that Bronson writes for Wired, and having watched with disappointment as Wired went steadily downhill since its first issue, I must admit that I bought this book mostly with the idea that it would be shallow, pretentious, and deserving of a severe bashing. I was way wrong!

Bronson's novel is entertaining and highly readable, but the most impressive thing about it is the way the author fearlessly plays out the story smack-dab in the center of today's feverishly evolving software and hardware scene. Most novels about computers take place in the future or an alternate universe, or (like Coupland's and Crichton's) they gloss over the details to the point where the technology doesn't really matter. The First $20 Million, on the other hand, is set firmly in the real-time Silicon Valley and revolves around an Intel CPU clone much like Cyrix's and a software invention much like Java. Yet the machinery of the plot never makes the technically-savvy reader gnash his or her teeth with gross blunders or distortions. This is a remarkable accomplishment!

To say more would be to spoil the twists and turns of the tale. You'll enjoy this book.--Dr. Dobb's Electronic Review of Computer Books

Kirkus Reviews
Bestselling Bronson's (Bombardiers, 1995) stab at capturing and conveying the high-tech angsts and ecstasies of California's Santa Clara (a.k.a. Silicon) Valley comes off as less a novel than a preachy, populist allegory.

Despite a place on the payroll at La Honda Research Center, Andy Caspar is discontented. The Stanford grad is doing scut work while fellow engineers are advancing the state of broadcast, computer, networking, semiconductor, and telecommunications media for the West Coast electronics enterprises that fund the prestigious nonprofit institution. Rejected by the legendary Francis Benoit for a high-profile chip program, Andy winds up heading a dead-end project whose stated objective is to develop a personal computer that can retail for $300 or less. No shirker, Andy recruits some assistants and gets cracking. When word leaks out that the outcasts' efforts could bear fruit, an influential sponsor (less than eager to encourage low-end competition) lays down the law. Effectively cut adrift, Andy & Co. (who have devised a universal program that can afford speedy access to the Internet's data streams) go in search of venture capital. The only willing source of financing they can find, however, is a sleazy accountant. Desperate, they accept his hard bargain (which costs them control of the company) and learn that their angel is fronting for the duplicitous Benoit. Andy fights back, consigning a recoded version of his brainchild to the public domain and thwarting the best-laid plans of the villains for a megabuck public stock offering. At the close, Mr. Integrity and two of his three original colleagues are gainfully employed at a for-profit concern morally committed to making and marketing low-priced hardware and all-purpose software.

Not without a few bright spots, but Louis B. Mayer was right: In most cases, messages are best left to Western Union.

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Product Details

  • ISBN-13: 9780380816248
  • Publisher: HarperCollins Publishers
  • Publication date: 7/1/2000
  • Series: Harper Perennial
  • Pages: 304
  • Product dimensions: 5.31 (w) x 8.00 (h) x 0.68 (d)

Meet the Author

Po Bronson is the author of Bombardiers, which was an international bestseller, as well as receiving critical acclaim. Kirkus claimed it was "Required reading for everyone," and the Baltimore Sun called it "Brilliant, devastatingly funny." He is a feature writer for Wired magazine, and lives in San Francisco.

Biography

Po Bronson is the rare writer that makes no claims to having an extraordinary or controversial history. On his web site, he states, "I'm a regular guy. I don't have much of a particularly unusual story." While some may assume such a description might not be the makings of a person with any stories worth telling, it actually provides the perfect background for a writer such as Bronson. He has made it his mission to relate the stories of his fellow everyday people, and with books such as What Should I Do With My Life? and Why Do I Love These People?, he has proved that ordinary people can lead extraordinary lives.

A prolific writer with a talent well-suited for a variety of genres, Bronson started out dabbling in screenplays, op-eds, TV and radio scripts, performance monologues, and literary reviews, and his first two books were satirical novels. Bombardiers (1995) was a sort of Catch 22 set in the bond-trading business; The First $20 Million Is Always the Hardest: A Silicon Valley Novel, Vol. 4 (1997) a tale about the West Coast tech boom of the late 1990's. With his third book, The Nudist on the Late Shift: And Other Tales of Silicon Valley, he turned his focus away from fiction and toward the true stories of the tech-heads he encountered while working as a writer in Silicon Valley. Hailed by The Village Voice Literary Supplement upon its publication as "the most complete and empathetic portrait of the Valley so far," the breakout bestseller established Bronson as the first author to truly capture the spirit of the high-tech heyday.

In writing What Should I Do With My Life? (2003), Bronson posed that very question to a variety of regular folks all around the globe. The result: a rich and fascinating compendium of inspirational, witty, and insightful personal stories about finding one's direction, vocational and otherwise. The book was a tremendous success, and Bronson had clearly found his niche. Why Do I Love These People? followed in late 2005. This time around, Bronson questioned a multitude of people about illness, resolving familial conflicts, infidelity, prejudice, money problems, abuse, death, and other provocative issues, once again illustrating that one need not be a celebrity to lead a life worth reading about. Among others, Bronson encounters a Southern Baptist in the Ozarks who tracks down the teenage son he had abandoned at birth, a woman who fought for her life and the life of her children while trapped underwater in a Texas river, and a Turkish Muslim who wed a U.S. naval officer -- a union resulting in death threats from her own father.

Bronson characterizes his recent books as "social documentaries," but he doesn't rule out returning to the other genres he's loved. He does, however, credit his recent work with one important feature: "I used to write novels, and maybe I will again one day," he told BN.com in an audio interview, "but I have found that writing these social documentaries is good for me as a person."

Good To Know

Some fun factoids gleaned from our interview with Bronson:

"Well, when I look upon what I've written to the below questions, there's a lot on how I became a writer, but not much on how I came to write the books I have been doing the last six years. I write social documentaries, in which I tell the life stories of ordinary people. I used to write novels, and maybe I will again one day. But I have found that writing these social documentaries is good for me as a person; they make me a better person. I put myself in a position where I need to listen and learn from other people I interview. And even if the books were not successes, I would be a better person just for doing so much listening."

"Okay, I realize now that's now what you were really asking. It sounds like you want personal details -- you want to know me through my lists: my lists of books, films, music, restaurants I eat at, hobbies I enjoy. I'm not sure that's the best way to know the soul of a person, because it kind of suggests that who we are = what we consume. However, I'll answer, by all means. Here we go:

  • What I drive: Toyota Sienna minivan
  • Where I buy clothes: Banana Republic, Mexx, and thrift stores
  • Cell phone brand: Treo 650
  • Kids: Two. My son is 4, my daughter 1
  • Dog: golden retriever, 84 pounds
  • What I cooked for dinner last night: Pork tenderloin in a mustard crème sauce
  • What I'm cooking for dinner tonight: Nachos
  • Where I exercise: in my basement, on the elliptical machine
  • Favorite TV show: House. But I am a huge fan of football, basketball, and baseball. So actually my favorite TV show is Sportscenter
  • I play soccer in the Liga de Latina in San Francisco. I will play until I die
  • Favorite Cities: London, Hong Kong, Paris, Ronda, Verona
  • Parents: Still alive
  • Grandparents: one left. My grandmother. But I knew them all, and had lots of time with all of them
  • Favorite Beach: Todos Santos, Mexico
  • Why a name like "Po": Why not?"
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      1. Hometown:
        San Francisco, California
      1. Date of Birth:
        March 14, 1964
      2. Place of Birth:
        Seattle, Washington
      1. Education:
        B.A., Stanford University, 1986; M.F.A., San Francisco State University, 1995

    Read an Excerpt

    Chapter One

    The Shiny Shoes


    1995

    Oh, God. No sooner had Francis Benoit started explaining to this reporter the difference between the ISA and PCI electrical standards when the reporter's head nods—customary cues that implied "Go on, I'm with you"—were replaced by this high-tempo bobbing and rocking motion that signaled that the reporter's brain had lost the train of thought and was spinning idly, frozen like a processor caught in an infinite loop.

    He knew what she wanted. She wanted Francis to say something familiar, something tangible—something like "Imagine the mother board is like a fruit tree"—to rescue her brain back into this time and place. But he wasn't going to say it for her. Forget it. He hated having to translate his work into dumbed-down metaphors for the shiny-shoe set—the meddlesome lawyers, media scribblers, and potential corporate sponsors who came through wanting to under stand without doing the hard work of paying attention.

    The reporter was from the San Jose Mercury News, and she'd been invited to chronicle the design of a next-generation chip for one of La Honda Research's sponsors, Omega Logic. Francis was the lead designer. The reporter's name was Nell Kirkham. She sat with her legs crossed and her head tilted back so her hair fell behind her shoulders. She didn't wear earrings or a necklace or rings, but only a tenth of the cost of the gold watch she was wearing was devoted to telling time. She didn't wear the kind of cheap makeup that needed reapplying after every meal. She was a woman who wanted it both ways: she wanted to be considered pretty but be takenseriously for her intellect. She wanted men to think she was beautiful, but not to come on to her. She would never flutter her eyes. She would never giggle or tell people they were smart or try to make them feel too special.

    She said, "Now this project, this chip. Most projects have code names."

    Francis wasn't going to let her go in that direction. "What's your question?"

    "What's this project's code name?"

    "The six eighty-six."

    She looked disappointed. "Most code names . . . are . . . more metaphorical than that. More . . . inspiring." Francis had given it the name 686 specifically to avoid any metaphorical simplification. "And your question is . . . ?"

    She sighed and put down her pen. "I don't just want my stories to be about how you're packing ten million transistors on a chip. I'm really interested in being able to write about the personal journey you go through. I want to know what this means to you."

    "Well, it won't be ten million transistors. We're getting the specs from Omega's fabrication team. It might be six million."

    "Whatever!"

    Francis pinched his forehead with the fingers of his right hand. He blew out some air. "Ms. Kirkham, with all respect, if Omega's plant in Singapore could put ten million transistors on a chip, we would produce a radically different circuit design, not need graphics accelerators, math coprocessors, et cetera. Ten million transistors, Christ. That would put half of Omega's competitors out of business."

    "But you understand my point, right? I need to know what you think about the project. I want to write about how it makes you feel. "

    Francis agonized over this. He'd spent the past ten years of his life devoted to designing more powerful computers. But after all that time, computers didn't actually operate any faster for their users, since the software programs had grown so huge that it took all the new hardware power just to maintain the status quo. Bigger software required faster hardware, which in turn stimulated demand for even bigger software. Omega was La Honda's biggest sponsor, and Omega was taking heat from Wall Street, Chip or Die. The truth was, Francis had a hard time seeing the point of yet another faster beast. He'd agreed to take the assignment very reluctantly. But he wasn't going to tell this story to a reporter who wouldn't even bother to understand his technology.

    He said, "What do you mean, 'how I feel'?"

    "Well, for instance . . . La Honda is a nonprofit research lab. Sponsors pay you to design things, and then you don't ever see any profit from that. You don't really even get the credit. So how does that make you feel ?"

    Ahhh. Reporters always got around to asking that. They couldn't understand that all Francis wanted to do was to work without intrusions, to create. They couldn't believe that he wasn't interested in being a billionaire.

    "I feel fine," Francis said. "I get what I want from it."

    "But you watch all these young guys with uncountable wealth on the cover of magazines . . ." "What about 'em?"

    "Jealous ? "

    "Naw . . ."

    Despite all the roll-up-your-shirtsleeves myths and stereotypes, when you got right down to it, working in a corporate start-up meant you spent 80 percent of your time doing complete bullshit— chasing venture capital money, writing technical documentation, hiring people—and all of it involved dumbing down your work. And the meetings! It was inevitable that at some point the system of for-profit entrepreneurship rewarded engineers who were good at dumbing down their work. To participate in that game would be a waste of God-given talent, it would be a crime against Francis's very own nature.

    When he didn't say anything more, she tried again. "Well, does it make you feel you have something to prove?"

    "Mmmm. This feeling, this feeling of having something to prove—you know what it comes from? It comes from when somebody doesn't believe you, doesn't believe in you. And the only person in the past month who's questioned me, the only person who doubts me . . . is you, Ms. Kirkham. I told you. I'm happy with the way it works around here. You think all that matters is money, and magazine covers? Fine. But don't presume that's all that I think matters. Now, if you excuse me . . . I've got to go talk with Hank."

    They were in Francis's office. He stood up, hands on hips. While she gathered her tape recorder and notepad into her shoulder bag, he walked to his doorway and stood holding the door open. There was nothing impatient in his body language but by merely being one step ahead of her, he kept her unsettled. She dropped a pen on the way out.

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