The Focus Group Kit: Volumes 1-6 / Edition 1

The Focus Group Kit: Volumes 1-6 / Edition 1

by David L. Morgan, Richard A. Krueger
     
 

ISBN-10: 0761907602

ISBN-13: 9780761907602

Pub. Date: 09/28/1997

Publisher: SAGE Publications

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of

Overview

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.

Product Details

ISBN-13:
9780761907602
Publisher:
SAGE Publications
Publication date:
09/28/1997
Series:
Focus Group Kit Series
Edition description:
BOXED
Pages:
692
Sales rank:
1,221,852
Product dimensions:
7.00(w) x 10.00(h) x (d)

Table of Contents

Volume 1. The Focus Group Guidebook - David L. Morgan
Volume 2. Planning Focus Groups - David L. Morgan
Volume 3. Developing Questions For Focus Groups - Richard A. Krueger
Volume 4. Moderating Focus Groups - Richard A. Krueger
Volume 5. Involving Community Members in Focus Groups - Richard A. Krueger & Jean A. King
Volume 6. Analyzing & Reporting Focus Group Results - Richard A. Krueger

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