The Focus Group Kit: Volumes 1-6 / Edition 1

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Overview

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.

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Editorial Reviews

Ray C. Rist

"Dick Krueger and David L. Morgan have done the research community a great service in their writing of this kit. They have brought together the most recent thinking on focus groups and the best of present practices and applications. They are experienced in this area and know of which they write. From novice to skilled practitioner, everyone will benefit from working through six volumes. They make clear the ‘when, why, and how’ of focus groups."

Gail Redd

"The Focus Group Kit is a non pareil work. Its straightforward, common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger, et al. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process."

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Product Details

  • ISBN-13: 9780761907602
  • Publisher: SAGE Publications
  • Publication date: 9/28/1997
  • Series: Focus Group Kit Series , #0
  • Edition description: BOXED
  • Edition number: 1
  • Pages: 692
  • Sales rank: 1,465,286
  • Product dimensions: 7.20 (w) x 10.60 (h) x 2.70 (d)

Meet the Author

David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his PhD in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

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Table of Contents

Volume 1. The Focus Group Guidebook - David L. Morgan
Volume 2. Planning Focus Groups - David L. Morgan
Volume 3. Developing Questions For Focus Groups - Richard A. Krueger
Volume 4. Moderating Focus Groups - Richard A. Krueger
Volume 5. Involving Community Members in Focus Groups - Richard A. Krueger & Jean A. King
Volume 6. Analyzing & Reporting Focus Group Results - Richard A. Krueger
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