The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

Overview

How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part of the hospitality industry.  Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.  The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms ...

See more details below
Paperback
$13.28
BN.com price
(Save 33%)$19.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (17) from $11.41   
  • New (13) from $11.41   
  • Used (4) from $15.73   

Overview

How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part of the hospitality industry.  Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.  The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.

Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook.  This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.

  • Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.
  • Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.
  • Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business.
  • Stay lean and profitable by avoiding the most common operating mistakes. 
  • Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.
Read More Show Less

Product Details

  • ISBN-13: 9781118208816
  • Publisher: Wiley
  • Publication date: 4/3/2012
  • Edition number: 1
  • Pages: 288
  • Sales rank: 117,364
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

David Weber

David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.

Read More Show Less

Table of Contents

Foreword Matthew Geller xi

Preface xiii

Acknowledgments xvii

Introduction 1

Plan: Preparing for Success 7

Is the Trucker’s Life for Me? 9

Foundations for Success 18

Playing by the Rules 25

Picking a Concept 31

Assembling a Winning Team 49

The Business Plan 51

Raising Money 63

Start: Making It Happen 67

Administrative Necessities 69

Finalizing the Menu 78

Lay Out Your Kitchen 82

Procuring a Truck 87

Picking a Commissary 99

Branding Fundamentals 103

Hiring 109

Picking Vending Locations 112

The Opening Schedule 117

Succeed: Doing One Truck Right 121

Responsible Vending 123

Vending Locations 126

Managing the Team 132

Put It on Paper 135

Watching the Numbers 137

Refi ning the Menu 142

Social Media 145

Connecting with Customers 150

Seasonality 153

Maintenance 155

Grow: Moving beyond the Truck 157

Growth Opportunities 164

Contract Packing 171

Building the Right Infrastructure 174

Technology 176

Exiting the Food Truck Industry 179

Afterword 183

Appendix A Templates and Worksheets 185

Appendix B Food Truck Regulations, by City 205

Appendix C Social Media Guides 229

Appendix D Interviews with Food Truck Entrepreneurs 233

Notes 263

About the Author 265

Index 267

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)