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The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
     

The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits

by C. K. Prahalad
 

ISBN-10: 0131877291

ISBN-13: 9780131877290

Pub. Date: 02/10/2006

Publisher: Wharton School Publishing

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer

Overview

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

Product Details

ISBN-13:
9780131877290
Publisher:
Wharton School Publishing
Publication date:
02/10/2006
Series:
Wharton School Publishing Paperbacks Series
Pages:
304
Product dimensions:
14.60(w) x 10.88(h) x 0.79(d)

Table of Contents

Preface   xiii

Guide to Readers   xx

Part I   Private Sector and Poverty: Progress During 2004-2009   1

New Introduction: Private Sector and Poverty: Progress During 2004-2009   3

Part II  The Original Text of the Book   25

Chapter 1 The Market at the Bottom of the Pyramid   27

Chapter 2   Products and Services for the BOP   47

Chapter 3   BOP: A Global Opportunity   73

Chapter 4   The Ecosystem for Wealth Creation   89

Chapter 5   Reducing Corruption: Transaction Governance Capacity   103

Chapter 6   Development as Social Transformation   125

Part III CEO Reactions to the Concept and the Book   141

Microsoft   143

Bharti Airtel—Empowering the Villages of India   145

Reuters Market Light and The Fortune at the Bottom of the Pyramid   147

Royal DSM   151

ING   153

GlaxoSmithKline   157

Unilever   159

Philips Electronics—Improving Health and Well-Being at the Base of the Pyramid   161

University of Maastricht   165

Acumen Fund   169

Part IV Case Studies and CEO Comments   171

Jaipur Rugs: Connecting Rural India to Global Markets   175

Casas Bahia: Retail for the Poor   207

CEMEX: Homes for the Poor   219

Hindustan Unilever: Lifebuoy Soap   249

Hindustan Unilever: Iodized Salt (Annapurna Salt)   261

Jaipur Foot: Prosthetics for the Poor   275

Aravind Eye Care: The Most Precious Gift   283

ICICI: Financial Services for the Poor   299

ITC e-Choupal: Technology forthe Poor   321

Voxiva: Health Alerts for All   345

E+Co: Energy for Everyone   357

Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid   373

Part V  Video Clips (on CD)

Jaipur Rugs

Casas Bahia

CEMEX

Annapurna Salt

Hindustan Lever Limited

Jaipur Foot

Aravind Eye Care

ICICI Bank

ITC e-Choupal

EID Parry

Voxiva

E+Co/Tecnosol

Andhra Pradesh

Index   385

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