The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers

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Editorial Reviews

Library Journal

This is not your typical sports biography, focusing on the athlete's public and personal life. In fact, while LeBron James is the axis upon which the book rotates, only the most casual basketball fan will come away with an increased knowledge of him. We know he jumped from high school to the pros; we know he signed a $100-million shoe deal with Nike before playing a single professional game; and we know he led his team to the cusp of a championship last year. Instead, the authors, two northern Ohio sportswriters, take the reader behind the scenes in the Cavaliers' front office, revealing how ...

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Editorial Reviews

Library Journal

This is not your typical sports biography, focusing on the athlete's public and personal life. In fact, while LeBron James is the axis upon which the book rotates, only the most casual basketball fan will come away with an increased knowledge of him. We know he jumped from high school to the pros; we know he signed a $100-million shoe deal with Nike before playing a single professional game; and we know he led his team to the cusp of a championship last year. Instead, the authors, two northern Ohio sportswriters, take the reader behind the scenes in the Cavaliers' front office, revealing how championship contenders are built (often, as in Cleveland's case, by trading or selling as many players from a mediocre team as possible to save enough money and become bad enough to secure a number-one draft choice to land a player who might become the team's savior). Recommended for public libraries where there will be high regional interest and those with patrons attuned to the business end of sports.
—Jim Burns

Product Details

  • ISBN-13: 9781598510287
  • Publisher: Gray & Company, Publishers
  • Publication date: 12/6/2007
  • Pages: 224
  • Sales rank: 397,235
  • Product dimensions: 5.70 (w) x 8.50 (h) x 0.90 (d)

Table of Contents


"The land of guy other teams want": Getting The Guy     1
"Why would I want this team?": LeBron is born...and a franchise nearly dies     6
"When you trade for a star, there's a risk...": Shawn Kemp arrives     12
"He was that good": LeBron James on the rise     25
"They never would have been able to rebuild": Shedding Shawn Kemp     30
"None of us should worry about recruiting him": LeBron makes a splash     37
"The Chosen One": Courting LeBron     44
"It is going to come down to money": The {dollar}hoe deal     54
"I knew why we were doing it, but I still hated it": Hitting bottom     72
"That guy should be yours": The LeBron lottery     84
"He looks like an NBA player right now": Making the pick     95
"All he ever talked about was wanting to win": LeBron starts over     101
"You can trust me on that": A bad deal with Carlos Boozer     113
Bringing it to life: Dan Gilbert buys in     128
"You have to take the roast out of the oven": Dan Gilbert learns the hard way     141
"A chance to do something special": Danny Ferry to the rescue     156
"A penny saved is just a penny": Building around LeBron     173
Reasons to stick around: The clock starts ticking     185
"This is always evolving":Plowing through the playoffs     193
Getting there: The first trip to the finals     200
Acknowledgments     207

Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 2 Customer Reviews

  • Posted August 1, 2009

    This was a gift.

    I bought this book for my 12 year old grandson who is a big fan of basketball, especially the Cavaliers and Lebron James. My grandson enjoyed the book very much!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted August 2, 2008

    The Remaking of the Cavs

    Terry Pluto takes you behind the scene as the team is transformed under Lebron James. Interesting insight into the Shawn Kemop fiasco and the bottoming out period under Jim Paxson's leadership which led the groundwork to the current team era. Pluto also sheds light on the ownership transfer and the Carlos Boozer negotiations. If you are looking for a total Lebron James biography go in another direction because the book focuses on the Cavs franchise. Interesting book that you willl breeze through. A good read for NBA fans.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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