The Franchising Handbook

Overview

The Franchising Handbook is a collaborative effort providing top-notch advice from some of the most recognized professionals and advisors within the franchising community, including the International Franchise Association. Together, the contributors discuss pragmatic solutions to day-to-day franchising problems as well as the strategic issues involved in starting up or running an established franchise program. The first comprehensive resource of its kind, The Franchising Handbook reflects the latest approaches to...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (21) from $1.99   
  • New (8) from $46.02   
  • Used (13) from $1.99   
Close
Sort by
Page 1 of 1
Showing 1 – 6 of 8
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$46.02
Seller since 2010

Feedback rating:

(58)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
"New Original US Edition, We Ship to PO BOX Address also. EXPEDITED shipping option available for certian weight packets only."

Ships from: STERLING HEIGHTS, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$48.37
Seller since 2015

Feedback rating:

(2)

Condition: New
"New, Excellent customer service. Satisfaction guaranteed!! "

Ships from: Irving, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$50.00
Seller since 2005

Feedback rating:

(172)

Condition: New
New York, NY 1993 Hard cover First edition. New in new dust jacket. Gift Quality. Brand New. Fast Arrival. Packaged, shipped and protected in bubble wrap. Free Tracking. Sewn ... binding. Cloth over boards. 550 p. Audience: General/trade. Gift Quality. Brand New. Fast Arrival. Packaged, shipped and protected in bubble wrap. Free Tracking. Read more Show Less

Ships from: Derby, CT

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$54.50
Seller since 2015

Feedback rating:

(366)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$58.77
Seller since 2008

Feedback rating:

(218)

Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$60.00
Seller since 2015

Feedback rating:

(241)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing 1 – 6 of 8
Close
Sort by
Sending request ...

Overview

The Franchising Handbook is a collaborative effort providing top-notch advice from some of the most recognized professionals and advisors within the franchising community, including the International Franchise Association. Together, the contributors discuss pragmatic solutions to day-to-day franchising problems as well as the strategic issues involved in starting up or running an established franchise program. The first comprehensive resource of its kind, The Franchising Handbook reflects the latest approaches to management, operations marketing, and financial and legal issues. Organized for easy reference and with forms and checklists to clarify key concepts, the book covers a host of topics, including developing an effective training program; managing quality control; creating an operations manual; the role of computers; site selection; demographic and marketing analysis; the franchisor-franchisee relationship; franchisee advisory councils; developing sales and marketing plans; advertising and public relations; using trade shows to market the franchise; structuring the franchise agreement; building a compliance system; resolving conflicts between franchisors and franchisees; trademark registration and protection, negotiating commercial leases; raising capital; equipment leasing programs; financial and tax reporting; developing a fee structure; franchising and the Americans with Disabilities Act; women and minorities in franchising; multiarea development and expansion strategies; trends and developments in international franchising; and trends in franchising education. Franchising has become a powerful economic force, both internationally and domestically. In 1990 alone this ever-expanding market accounted for over $750 billion in the United States. But as editor Andrew Sherman warns: "After over twenty-five years of rapid growth, franchisors must take a look at their management and financial structures to ensure that they are properly positioned for another t
Read More Show Less

Product Details

  • ISBN-13: 9780814401187
  • Publisher: AMACOM Books
  • Publication date: 3/18/1993
  • Pages: 550

Table of Contents

Preface: The Management of Franchising in the Twenty-First Century
Acknowledgments
Introduction to Franchising and the International Franchise Association 1
Pt. I Developing a Management Structure for Effective Franchising 7
1 Strengthening and Supporting the Franchising System 9
2 Developing Effective Training Programs 27
3 Establishing an Effective Administrative System for the Franchise Network 38
4 Managing Quality Control in a Franchising Operation 51
Pt. II Operational Issues in Franchising 65
5 Key Issues in the Operation and Management of a Franchise System 67
6 The Operations Manual 75
7 The Role of Computers and Automated Systems 91
8 Site Selection and Territorial Issues 103
9 Demographic and Marketing Analysis in Site Selection 117
10 Managing the Transfer and Renewal Process 138
Pt. III The Dynamics of the Franchisor-Franchisee Relationship 151
11 The Dynamics of the Franchising Relationship and Recruitment Strategies 153
12 Key Aspects of Managing the Franchisor-Franchisee Relationship Over the Long Term 172
13 Franchisee Advisory Councils 183
Pt. IV Marketing, Advertising, and Public Relations 197
14 Developing the Marketing and Sales Plan 199
15 Managing the Franchise Marketing Process 225
16 Working With an Advertising Agency 234
17 Working With a Public Relations Firm 252
18 Implementing Public Relations Strategies 263
19 Trade Shows as an Effective Means of Franchise Marketing 276
Pt. V Legal and Regulatory Issues in Franchising 283
20 The Regulatory Framework of Franchising 285
21 Structuring the Franchise Agreement 297
22 Building Compliance Systems 305
23 Strategies for Resolving Conflict Between Franchisors and Franchisees 312
24 Trademark Registration and Protection 324
25 Strategies for Negotiating Commercial Leases 339
Pt. VI Financial Management Issues in Franchising 367
26 Raising Growth Capital for the Emerging Franchisor 369
27 Raising Capital for the Prospective or Expanding Franchisee 381
28 Developing Franchisee Equipment Leasing Programs 391
29 Financial and Tax Reporting Issues for the Growing Franchisor 413
30 Developing the Franchise Fee Structure 424
Pt. VII Current Trends and Topics in Franchising 441
31 Women and Minorities in Franchising 443
32 Trends and Developments in International Franchising 458
33 Multiarea Development and Expansion Strategies 466
4 Trends and Developments in Franchising Education 472
35 The Americans with Disabilities Act (ADA) 485
36 Franchising for the Growing Company 489
Index 493
About the Editor 503
About the Contributors 505
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)