The Fundamentals of Design Management / Edition 1

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The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the area of design, business, creativity and innovation.

The Fundamentals of Design Management is an invaluable resource tool students studying design management, and for other professionals who work in the creative industries.

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Product Details

  • ISBN-13: 9782940411078
  • Publisher: Bloomsbury Academic
  • Publication date: 5/15/2010
  • Series: Fundamentals Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 7.87 (w) x 9.05 (h) x 0.66 (d)

Meet the Author

Kathryn Best, a designer, has worked as an architect, interior designer, and design consultant for architecture firms and brand/design consultancies. She currently consults in design process, strategy, and management, both commercially and in academia. She lives in Surrey, UK.

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Table of Contents

1. Design in Context

-Design and Business Cultures

-Finance, technology and law

-Society, politics and environment

-Market Demands and user needs

-Design audits, briefs and proposals



-Products and services


2. Design Overview

-The power of design

-Design and society

-Design projects

-The design process

-Design skills

-Design Planning

-Project management

-Design success

Case Study

-Legible London: a new way of walking in the UK's capital city

Contextual Perspective

-Sorena Veerman

-Wen-Long Chen

-Dr Miles Park


3. Management Overview


-Business and enterprise

-The management process

-Business and enterprise planning

-Management practice

-Business administration

-Business success

Case Study

MAS Holdings: enterprising ethical retail

Contextual perspectives

-Ruedi Alexander Muller-Beyeler

-Joshua L. Cohen

-Kevin McCullagh


4. Accounting and Finance

-The financial organisation

-Financial accounting

-Financial reporting

-Management accounting

-Measuring performance

-Measuring value in design

Case study

-Phelophepa Healthcare Train: delivering value

Contextual perspectives

-Philip Goad

-Thomas Lockwood

-Krzyzstof Bielski


5. Marketing and Brand Communication

-Users, customers and markets

-Understanding production and consumption


-Marketing communications


-Branding communications

-Visions, values and brands

Case study

Zipcar: the vision driving the world's largest car sharing club

Contextual perspectives

-Robert Malcolm

-Naoko Iida

-Audrey Arbeeny


6. Design and Innovation

-Design, management and innovation

-Design-driven innovation

-Brand-driven innovation

-Design management for corporations

-Design management for small to medium enterprises

Case study

Philips Design: design for a sustainable society

Contextual perspectives

-Matt Barthelemy

-Sonja Dahl

-Simon May




Bibliography and resources

Picture credits


Working with ethics



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Customer Reviews

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  • Posted August 5, 2010

    I Also Recommend:

    Great Read for Students, Professionals and Academics.

    I found the book's interdisciplinary approach to design management enlightening and refreshing. The author offers discussion, ideas and examples through case studies which I found useful when looking at product design, services and the business environment. This would be useful to anyone who designs or works within a company using design.
    The layout of the book is fantastic for students; you are able to dip in and out of each relevant section with ease. The layout, use of images/tables/charts, and colour coding of pages also really helps. This is really useful when you're trying to reach a deadline and working under pressure. I can imagine this is also useful when working in a practice.
    Each area of discussion in the book is filled with case studies, which I found really useful for putting the discussions into context. The examples are 'of the moment' and international in variety. I found this really encouraged me to think outside the box. These case studies are clarified in relevance by the author who consistently uses leading specialists in each area.
    For someone who knew little about the subject before reading, I found the language and form of the chapters easily comprehendible. Although I have to say that as I researched the subject further I found this title was still the one I returned to most. I think this was partly because of its ease of use. All in all I think this is an excellent value for money book. You truly get every penny's worth.

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