The Fundamentals of Design Management / Edition 1

The Fundamentals of Design Management / Edition 1

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by Kathryn Best
     
 

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the

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Overview

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the area of design, business, creativity and innovation.

The Fundamentals of Design Management is an invaluable resource tool students studying design management, and for other professionals who work in the creative industries.

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.

The Fundamentals of Design Management is an invaluable resource tool for students studying design management, and for other professionals who work in the creative industries.

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Product Details

ISBN-13:
9782940411078
Publisher:
Bloomsbury Academic
Publication date:
05/15/2010
Series:
Fundamentals Series
Edition description:
New Edition
Pages:
208
Product dimensions:
7.87(w) x 9.05(h) x 0.66(d)

Meet the Author

Kathryn Best is an author, speaker and entrepreneur, with more than twenty years of progressive experience in academia, architecture and design consultancy. Kathryn provides foresight and insight on the power and value of design as an enabler of positive change in business and society. She has worked extensively in Europe, Asia, and the Americas, coaching and inspiring students and professionals at universities, conferences, design centers and government organizations. Her experience includes professional engagements with HOK, RTKL, WATG, Wolff Olins, Starbucks and Orange, and academic lectureships / professorship in higher education institutions such as Inholland University of Applied Sciences, University for the Creative Arts, the Royal College of Art and Fachhochschule Salzburg. Kathryn is a Fellow of the Royal Society for the Arts (FRSA).
www.kathrynbest.com

Table of Contents

1. Design in Context

-Design and Business Cultures

-Finance, technology and law

-Society, politics and environment

-Market Demands and user needs

-Design audits, briefs and proposals

-People

-Projects

-Products and services

 

2. Design Overview

-The power of design

-Design and society

-Design projects

-The design process

-Design skills

-Design Planning

-Project management

-Design success

Case Study

-Legible London: a new way of walking in the UK's capital city

Contextual Perspective

-Sorena Veerman

-Wen-Long Chen

-Dr Miles Park

 

3. Management Overview

-Economics

-Business and enterprise

-The management process

-Business and enterprise planning

-Management practice

-Business administration

-Business success

Case Study

MAS Holdings: enterprising ethical retail

Contextual perspectives

-Ruedi Alexander Muller-Beyeler

-Joshua L. Cohen

-Kevin McCullagh

 

4. Accounting and Finance

-The financial organisation

-Financial accounting

-Financial reporting

-Management accounting

-Measuring performance

-Measuring value in design

Case study

-Phelophepa Healthcare Train: delivering value

Contextual perspectives

-Philip Goad

-Thomas Lockwood

-Krzyzstof Bielski

 

5. Marketing and Brand Communication

-Users, customers and markets

-Understanding production and consumption

-Marketing

-Marketing communications

-Branding

-Branding communications

-Visions, values and brands

Case study

Zipcar: the vision driving the world's largest car sharing club

Contextual perspectives

-Robert Malcolm

-Naoko Iida

-Audrey Arbeeny

 

6. Design and Innovation

-Design, management and innovation

-Design-driven innovation

-Brand-driven innovation

-Design management for corporations

-Design management for small to medium enterprises

Case study

Philips Design: design for a sustainable society

Contextual perspectives

-Matt Barthelemy

-Sonja Dahl

-Simon May

 

Conclusion

Glossary

Bibliography and resources

Picture credits

Acknowledgements

Working with ethics

 

 

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