The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

by Joe Cappo
     
 

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

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Overview

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

Product Details

ISBN-13:
9780071403153
Publisher:
McGraw-Hill Companies, The
Publication date:
05/01/2003
Pages:
260
Product dimensions:
5.70(w) x 8.40(h) x 1.20(d)

Meet the Author

Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association

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