The Future of Business: The Essentials (with InfoTrac) / Edition 2

The Future of Business: The Essentials (with InfoTrac) / Edition 2

by Lawrence J. Gitman, Carl McDaniel
     
 

View All Available Formats & Editions

ISBN-10: 0324320280

ISBN-13: 9780324320282

Pub. Date: 03/01/2005

Publisher: Cengage Learning

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment

Overview

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.

Product Details

ISBN-13:
9780324320282
Publisher:
Cengage Learning
Publication date:
03/01/2005
Series:
Available Titles CengageNOW Series
Edition description:
Older Edition
Pages:
624
Product dimensions:
8.70(w) x 10.80(h) x 1.10(d)

Table of Contents

Prologue. Fast Forward to the Future: Strategies for Success in School and Business. PART 1: THE BUSINESS ENVIRONMENT. 1. Understanding Economic Systems and Business (combination of 5e ch. 1 and 2). Appendix A. Major Trends in Business. 2. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix B. Understanding the Legal and Tax Environment. 3. Competing in the Global Business Market. Careers Appendix. PART 2: BUSINESS OWNERSHIP. 4. Forms of Business Ownership. 5. Entrepreneurship: Starting and Managing Your Own Business. Careers Appendix. PART 3: BUSINESS MANAGEMENT. 6. Management and Leadership in Todays Organization. 7. Designing Organizational Structures. 8. Achieving World-Class Operations Management. 9. Managing Human Resources. 10. Motivating Employees and Creating Self-Managed Teams. Careers Appendix. PART 4: MARKETING MANAGEMENT. 11. Understanding the Customer and Creating the Marketing Strategy. 12. Developing the Marketing Mix. Careers Appendix. PART 5: TECHNOLOGY AND INFORMATION. 13. Using Technology to Manage Information. 14. Using Financial Information and Accounting. Careers Appendix. PART 6: FINANCE. 15. Understanding Money and Financial Institutions. 16. Financial Management and Securities Markets. Career Appendix. Web. Using the Internet for Business Success. Web. Personal Financial Planning. Web Appendix. Managing Risk and Insurance.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >