The Future of Business / Edition 4

The Future of Business / Edition 4

by Lawrence J. Gitman, Carl Jr. McDaniel
     
 

ISBN-10: 032411351X

ISBN-13: 9780324113518

Pub. Date: 02/01/1901

Publisher: Cengage Learning

The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly

Overview

The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly changing, increasingly interactive and interconnected business environment, a successful organization—now more than ever—requires fast and accurate knowledge. Organization's who obtain, harness and apply knowledge more efficiently than competitors are poised to reap extraordinary results. With a goal of helping students understand business trends, anticipate future business conditions, and prepare for successful careers, The Future of Business — Interactive Edition showcases the dramatic changes occurring in the business environment of today and tomorrow.

Product Details

ISBN-13:
9780324113518
Publisher:
Cengage Learning
Publication date:
02/01/1901
Edition description:
Older Edition
Pages:
800
Product dimensions:
9.45(w) x 11.42(h) x (d)

Table of Contents

PART 1: THE BUSINESS ENVIRONMENT 1. Your Future in Business Begins Now Appendix: Getting Your Career off on the Right Track 2. Understanding Evolving Economic Systems and Competition 3. Competing in the Global Marketplace 4. Making Ethical Decisions and Managing a Socially Responsible Business Appendix: Understanding the Legal and Tax Environment PART 2: BUSINESS OWNERSHIP 5. Forms of Business Ownership 6. Entrepreneurship: Starting and Managing Your Own Business Appendix: Careers in Small Businesses PART 3: BUSINESS MANAGEMENT 7. Management and Leadership in Today's Organization 8. Designing Organizational Structures 9. Managing Human Resources 10. Motivating Employees and Creating Self-Managed Teams 11. Understanding Labor-Management Relations 12. Achieving World-Class Operations Management Appendix: Careers in Management PART 4: MARKETING MANAGEMENT 13. Understanding the Customer and Creating Goods and Services that Satisfy 14. Developing Quality Products at the Right Price 15. Distributing Products in a Timely and Efficient Manner 16. Using Internet Marketing Communications to Promote Products Appendix: Careers in Marketing PART 5: TECHNOLOGY AND INFORMATION 17. Using Technology to Manage Information 18. Using the Internet for Business Success 19. Using Financial Information and Accounting Appendix: Careers in Technology and Managing Information PART 6: FINANCE 20. Understanding Money and Financial Institutions 21. Financial Management 22. Understanding Securities and Securities Markets 23. Managing Your Personal Finances Appendix: Managing Risk and Insurance Appendix: Careers in Finance

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