The Future of Business / Edition 4

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The new shape, pace and spirit of the global economy require new ways of looking at business and careers. In the blink of an eye, technology combined with the Internet has dramatically changed the way companies compete in today's global marketplace. The new economy demands new skills, new perspectives and new resources from employees. To succeed in our rapidly changing, increasingly interactive and interconnected business environment, a successful organization—now more than ever—requires fast and accurate knowledge. Organization's who obtain, harness and apply knowledge more efficiently than competitors are poised to reap extraordinary results. With a goal of helping students understand business trends, anticipate future business conditions, and prepare for successful careers, The Future of Business — Interactive Edition showcases the dramatic changes occurring in the business environment of today and tomorrow.

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Editorial Reviews

From the Publisher
The title of this text, The Future of Business, sets the tone for my class. I encourage my students to look ahead, identify trends, and stay one step ahead of "current." This text has a very up-to-date look and a forward-looking perspective.

I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.

Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.

This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest.

Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with e-commerce case studies, color photos, and quick-hit sidebars. It explains what a business does and how it's created, identifies trends that will affect all businesses in the coming century, and provides information on careers. The authors are teachers of finance (Gitman, San Diego State U.) and marketing (McDaniel, U. of Texas-Arlington). Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780324113518
  • Publisher: Cengage Learning
  • Publication date: 2/1/1901
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 800

Meet the Author

Dr. Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his BA from Purdue University, MBA from the University of Dayton, and PhD from the University of Cincinnati. Dr. Gitman is a prolific author who has more than 50 articles appearing in Financial Management, the Financial Review, the Journal of Financial Planning, the Journal of Risk and Insurance, the Financial Services Review, the Journal of Financial Research, Financial Practice and Education, the Journal of Financial Education, and other scholarly publications. He has authored and coauthored numerous best-selling textbooks on various finance and business topics as well as investing. Authors Gitman and Joehnk's INVESTMENT FUNDAMENTALS: A GUIDE TO BECOMING A KNOWLEDGEABLE INVESTOR was selected as one of 1988's ten best personal finance books by Money magazine. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner (CFP). Dr. Gitman formerly served as a director on the CFP Board of Governors, as Vice President—Financial Education for the Financial Management Association, and as director of the San Diego MIT Enterprise Forum. He has two grown children and lives with his wife in La Jolla, California, where he is an avid cyclist.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

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Table of Contents

PART 1: THE BUSINESS ENVIRONMENT 1. Your Future in Business Begins Now Appendix: Getting Your Career off on the Right Track 2. Understanding Evolving Economic Systems and Competition 3. Competing in the Global Marketplace 4. Making Ethical Decisions and Managing a Socially Responsible Business Appendix: Understanding the Legal and Tax Environment PART 2: BUSINESS OWNERSHIP 5. Forms of Business Ownership 6. Entrepreneurship: Starting and Managing Your Own Business Appendix: Careers in Small Businesses PART 3: BUSINESS MANAGEMENT 7. Management and Leadership in Today's Organization 8. Designing Organizational Structures 9. Managing Human Resources 10. Motivating Employees and Creating Self-Managed Teams 11. Understanding Labor-Management Relations 12. Achieving World-Class Operations Management Appendix: Careers in Management PART 4: MARKETING MANAGEMENT 13. Understanding the Customer and Creating Goods and Services that Satisfy 14. Developing Quality Products at the Right Price 15. Distributing Products in a Timely and Efficient Manner 16. Using Internet Marketing Communications to Promote Products Appendix: Careers in Marketing PART 5: TECHNOLOGY AND INFORMATION 17. Using Technology to Manage Information 18. Using the Internet for Business Success 19. Using Financial Information and Accounting Appendix: Careers in Technology and Managing Information PART 6: FINANCE 20. Understanding Money and Financial Institutions 21. Financial Management 22. Understanding Securities and Securities Markets 23. Managing Your Personal Finances Appendix: Managing Risk and Insurance Appendix: Careers in Finance

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