The Future of Business / Edition 5

The Future of Business / Edition 5

by Lawrence J. Gitman, Carl McDaniel
     
 

ISBN-10: 0324272529

ISBN-13: 9780324272529

Pub. Date: 01/01/2004

Publisher: Cengage Learning

THE FUTURE OF BUSINESS, 5th provides a personal roadmap for understanding and navigating the future of business. Emphasizing "You Are the Future of Business," this edition will teach students to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality.

Overview

THE FUTURE OF BUSINESS, 5th provides a personal roadmap for understanding and navigating the future of business. Emphasizing "You Are the Future of Business," this edition will teach students to navigate through the sometime stormy business environment by stressing two significant factors that should guide decision-making: customer satisfaction and quality. Other important business issues such as entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-commerce are emphasized in this new edition.

Product Details

ISBN-13:
9780324272529
Publisher:
Cengage Learning
Publication date:
01/01/2004
Edition description:
Older Edition
Pages:
832
Product dimensions:
8.60(w) x 11.20(h) x 1.20(d)

Table of Contents

Prologue. Fast Forward to the Future: Strategies for Success in School and Business PART 1: THE BUSINESS ENVIRONMENT 1. Participating in the Dynamic Business Environment 2. Understanding Evolving Economic Systems and Competition 3. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix. UNDERSTANDING THE LEGAL AND TAX ENVIRONMENT 4. Competing in the Global Marketplace PART 2: BUSINESS OWNERSHIP 5. Forms of Business Ownership 6. Entrepreneurship: Starting and Managing Your Own Business YOUR CAREER AS AN ENTREPRENEUR PART 3: BUSINESS MANAGEMENT 7. Management and Leadership in Todays Organizations 8. Designing Organizational Structures 9. Managing Human Resources 10. Motivating Employees and Creating Self-Managed Teams 11. Understanding Labor-Management Relations 12. Achieving World-Class Operations Management YOUR CAREER IN MANAGEMENT PART 4: MARKETING MANAGEMENT 13. Understanding Customer and Creating Marketing Strategy 14. Developing Quality Products at the Right Price 15. Distributing Products in a Timely and Efficient Manner 16. Using Integrated Marketing Communications to Promote Products YOUR CAREER IN MARKETING PART 5: TECHNOLOGY AND INFORMATION 17. Using Technology to Manage Information 18. Using Financial Information and Accounting YOUR CAREER IN THE INFORMATION AGE PART 6: FINANCE 19. Understanding Money and Financial Institutions 20. Managing Your Firms Finances. Appendix. MANAGING RISK AND INSURANCE 21. Understanding Securities and Securities Markets 22. Managing Your Personal Finances YOUR CAREER IN FINANCE

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >