The Gallup Poll Cumulative Index: Public Opinion, 1935-1997

The Gallup Poll Cumulative Index: Public Opinion, 1935-1997

by Alec M., Jr. Gallup Jr.
     
 

Scholarly Resources is pleased to announce the publication of The Gallup Poll Cumulative Index, the long-anticipated guide to the Gallup Poll public opinion surveys.

The Gallup Poll is the most comprehensive single source of American public opinion. For well over 60 years, the Gallup Organization has recorded the attitudes, beliefs, and values of Americans. The

Overview

Scholarly Resources is pleased to announce the publication of The Gallup Poll Cumulative Index, the long-anticipated guide to the Gallup Poll public opinion surveys.

The Gallup Poll is the most comprehensive single source of American public opinion. For well over 60 years, the Gallup Organization has recorded the attitudes, beliefs, and values of Americans. The Gallup Poll is the only single work that captures the constantly shifting opinions and perceptions of Americans.

Now available, in this one volume, is an invaluable reference tool to the 1935-1997 volumes of the Gallup Poll, and also an overall history to the past sixty-two years of Gallup surveys. The Cumulative Index allows researchers easy access to the results of poll conducted between 1935 and 1997.

All libraries, particularly those who own all or a portion of the annual editions will want to add this important resource to their collection.

Editorial Reviews

Library Journal
Serving as a guide to the 25-volume Gallup Poll Annual Series, this index is just what you'd expect from Gallup: an orderly, reliable, and businesslike guide to American public opinion. Well organized and explanatory, it contains a methodical subject and name index to the nearly 10,000 surveys Gallup has conducted since it first started sampling public opinion on October 20, 1935--plus the survey results themselves. The easy-to-read, large-type format features subject and poll year in bold type. Each entry also contains numerous detailed subheadings and relevant cross references. Additionally, there's a useful statistical chart explaining the accuracy of Gallup polls in presidential elections and a brief summary of sampling procedures. Survey topics range from the unflappably standard to the happily eclectic, from Americans' attitudes toward the Korean and Vietnam wars to their ideas about colored nail polish and their deepest fears. The Gallup poll has been the preeminent source on the attitudes and opinions of Americans since the New Deal; this volume, unsurprisingly, is an invaluable resource for any public or academic library.--Donald Altschiller, Boston Univ. Lib. Copyright 1999 Cahners Business Information.
Booknews
An entry to the 25-volume Gallup Poll Annual Series, which contains the results of all the polls the company has taken during the time period. Arranged alphabetically so readers can tack down opinions on such issues and events as the bombing of Hiroshima, the Watergate break in, candidates and parties at each election, capital punishment, abortion, lifestyle trends, economic conditions. Well cross- referenced. For the many topics on which more than one poll has been taken, the references to volume and page are arranged and identified by year. Additional material in the index include information about the mother work and the Gallup Poll, comparisons between the Poll and presidential and congressional election results, and an explanation of the sampling procedures used. Annotation c. Book News, Inc., Portland, OR (booknew.com)

Product Details

ISBN-13:
9780842025874
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
01/28/1999
Series:
Gallup Polls Annual (rl) Series
Pages:
596
Product dimensions:
7.98(w) x 9.44(h) x 1.55(d)

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