Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.
The Gallup Poll: Public Opinion 2010by Frank Newport
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This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm. It is an invaluable tool for ascertaining the pulse of American public opinion in a certain year, as well as for documenting changing perceptions over time of crucial core issues (such as women's rights and health care). It is necessary for all social science research. More than just a collection of polls, The Gallup Poll offers in-depth commentary and analysis, placing current topics in a readable, historical context. Survey results are given in an easy-to-use form. Breakdowns by sex, age, race, level of education, and other factors enable the reader to grasp major issues quickly.
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