The Genius of Sitting Bull: Thirteen Heroic Strategies for Today's Business Leaders

The Genius of Sitting Bull: Thirteen Heroic Strategies for Today's Business Leaders

by Emmett C. Murphy, Michael Snell
     
 

The epic Battle of the Little Bighorn, "Custer's Last Stand," was the most catastrophic defeat ever suffered by the U.S. military. Today, over 100 years later, America's economic forces have come dangerously close to a similar humiliation at the hands of well-armed and capable worldwide competitors. Will our country triumph? Bringing to light the strategic and… See more details below

Overview

The epic Battle of the Little Bighorn, "Custer's Last Stand," was the most catastrophic defeat ever suffered by the U.S. military. Today, over 100 years later, America's economic forces have come dangerously close to a similar humiliation at the hands of well-armed and capable worldwide competitors. Will our country triumph? Bringing to light the strategic and tactical brilliance of a long-unheralded leader, Emmett C. Murphy shows how business leaders can follow Sitting Bull's heroic model to win victory in the global economy. Tracking each fateful move of both the Federal Army and Indian forces at the Little Bighorn, Murphy shows that the historic showdown holds the blueprint for re-energizing organizations; rightsizing forces; renewing employees' trust, commitment; and regaining competitiveness in any market. He lays bare the folly of Custer's ruthless, "winner-take-all" egotism as compared to Sitting Bull's noble, heroic focus on commitment, teamwork, and trust. Though faced with a dispirited, ravaged nation and betrayal by allies and enemies alike, Sitting Bull succeeded in rallying the various proud, independent Sioux tribes around a single banner. Through the craft of heroic leadership, he rekindled the greatness of his people. Murphy shows us how these lessons can be applied to leadership today. Learn to master the thirteen heroic strategies of a great leader through three key phases:. Phase One: Assembly and Integration of Forces. The leader creates commitment, builds trust, increases power, lives the experience of the people, acts as a healer - and communicates on many levels, committing followers to a shared vision. Phase Two: Projection and Application. The leader thinks strategically, respects the competition, redefines the rules of battle, knows the terrain, rightsizes forces - overcoming obstacles and creating opportunity. Phase Three: Adjustment and Reflection. The leader welcomes crisis, and measures results - continuously seeking improvement ne

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Stretching a simile, this alarmist book about current American economic problems charges that for lack of ``heroic leadership,'' we face a social and economic disaster comparable to that suffered at Little Bighorn in 1876 by Custer against Sioux Chief Sitting Bull. In farfetched allusions to problems overcome by Sitting Bull, the authors urge politicians, CEOs and public services chiefs to emulate the Sioux leader's qualities--commitment, integrity, courage, statesmanship and vision--qualities successfully employed by executives of the few firms cited here. Murphy and Snell propose three phases of action divided into 13 steps: to restore the nation's confidence, to mobilize its resources and to develop Sitting Bull-like leadership. Murphy is a business consultant; Snell is a book developer and literary agent. 40,000 first printing; $50,000 ad/promo; author tour. (Nov.)

Product Details

ISBN-13:
9780133864595
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
09/15/1995
Pages:
384
Product dimensions:
5.27(w) x 8.05(h) x 1.09(d)

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