The Genius of Sitting Bull: Thirteen Heroic Strategies for Today's Business Leaders

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The epic Battle of the Little Bighorn, "Custer's Last Stand," was the most catastrophic defeat ever suffered by the U.S. military. Today, over 100 years later, America's economic forces have come dangerously close to a similar humiliation at the hands of well-armed and capable worldwide competitors. Will our country triumph? Bringing to light the strategic and tactical brilliance of a long-unheralded leader, Emmett C. Murphy shows how business leaders can follow Sitting Bull's heroic model to win victory in the ...
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Overview

The epic Battle of the Little Bighorn, "Custer's Last Stand," was the most catastrophic defeat ever suffered by the U.S. military. Today, over 100 years later, America's economic forces have come dangerously close to a similar humiliation at the hands of well-armed and capable worldwide competitors. Will our country triumph? Bringing to light the strategic and tactical brilliance of a long-unheralded leader, Emmett C. Murphy shows how business leaders can follow Sitting Bull's heroic model to win victory in the global economy. Tracking each fateful move of both the Federal Army and Indian forces at the Little Bighorn, Murphy shows that the historic showdown holds the blueprint for re-energizing organizations; rightsizing forces; renewing employees' trust, commitment; and regaining competitiveness in any market. He lays bare the folly of Custer's ruthless, "winner-take-all" egotism as compared to Sitting Bull's noble, heroic focus on commitment, teamwork, and trust. Though faced with a dispirited, ravaged nation and betrayal by allies and enemies alike, Sitting Bull succeeded in rallying the various proud, independent Sioux tribes around a single banner. Through the craft of heroic leadership, he rekindled the greatness of his people. Murphy shows us how these lessons can be applied to leadership today. Learn to master the thirteen heroic strategies of a great leader through three key phases:. Phase One: Assembly and Integration of Forces. The leader creates commitment, builds trust, increases power, lives the experience of the people, acts as a healer - and communicates on many levels, committing followers to a shared vision. Phase Two: Projection and Application. The leader thinks strategically, respects the competition, redefines the rules of battle, knows the terrain, rightsizes forces - overcoming obstacles and creating opportunity. Phase Three: Adjustment and Reflection. The leader welcomes crisis, and measures results - continuously seeking improvement ne

Analyzing Sitting Bull's heroic and remarkably successful leadership at Little Bighorn, this book transforms his strategic and tactical brilliance into lessons for today's business leaders. This fascinating bestseller gives a 13-step blueprint for becoming a heroic leader, reenergizing the organization, and renewing employee trust and commitment.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Stretching a simile, this alarmist book about current American economic problems charges that for lack of ``heroic leadership,'' we face a social and economic disaster comparable to that suffered at Little Bighorn in 1876 by Custer against Sioux Chief Sitting Bull. In farfetched allusions to problems overcome by Sitting Bull, the authors urge politicians, CEOs and public services chiefs to emulate the Sioux leader's qualities--commitment, integrity, courage, statesmanship and vision--qualities successfully employed by executives of the few firms cited here. Murphy and Snell propose three phases of action divided into 13 steps: to restore the nation's confidence, to mobilize its resources and to develop Sitting Bull-like leadership. Murphy is a business consultant; Snell is a book developer and literary agent. 40,000 first printing; $50,000 ad/promo; author tour. (Nov.)
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Product Details

  • ISBN-13: 9780133864595
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 9/15/1995
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 5.27 (w) x 8.05 (h) x 1.09 (d)

Table of Contents

Acknowledgments
Historical Preface
The Road to the Little Bighorn
Prologue: The Heroic Imperative
Phase 1 Assembly and Integration of Forces 1
Ch. I Create Commitment 3
Ch. II Build Trust 23
Ch. III Increase Power 49
Ch. IV Live the Experience of Your People 73
Ch. V Be a Healer 95
Ch. VI Communicate on Many Levels 119
Phase 2 Projection and Application 145
Ch. VIL Think Strategically 147
Ch. VIII Respect Your Competition 173
Ch. IX Redefine the Rules of Battle 199
Ch. X Know the Terrain 225
Ch. XI Rightsize Your Forces 247
Phase 3 Adjustment and Reflection 273
Ch. XII Welcome Crisis 275
Ch. XIII Measure the Results 297
Epilogue 319
References 327
Index 333
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