The Get-Started Guide to E-Commerce: Getting Online * Creating Successful Web Sites * Order Fulfillment * Getting Noticed

The Get-Started Guide to E-Commerce: Getting Online * Creating Successful Web Sites * Order Fulfillment * Getting Noticed

by Danielle Zilliox
     
 

"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often donÕt have the time to design and operate one themselves—or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding…  See more details below

Overview

"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often donÕt have the time to design and operate one themselves—or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.

THE GET-STARTED GUIDE TO E-COMMERCE is written for them—busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:

* The varying levels of e-commerce, and the promise and drawbacks of each

* Strategies—technical, legal, and financial—for actually getting online

* Techniques to keep costs low and still pack a marketing punch

* What not to do—including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.

THE GET-STARTED GUIDE TO E-COMMERCE helps newcomers to e-commerce maximize their potential online—and avoid joining the ranks of high-tech has-beens.

Author Biography: Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at The Princeton Review.

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Editorial Reviews

Columbus Dispatch
An accessible, jargon free primer on the business applications of wireless. For businesses looking for a forthright presentation of the mobile basics, Zilliox's easy-to-use guide is the place to get started.
Booknews
Designed for small business owners, this guide to establishing an online presence covers the technical, design, and marketing aspects of the World Wide Web. It offers advice on what to put on a Web site, what to leave off, cost-effective operation and advertising, order fulfillment, legal and financial matters, and business strategy. A glossary is included. Zilliox is a technical writer and business consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814471173
Publisher:
AMACOM Books
Publication date:
05/01/2001
Pages:
256
Product dimensions:
5.98(w) x 9.02(h) x 0.74(d)

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