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THE GET-STARTED GUIDE TO E-COMMERCE is written for them—busy people who are looking for reasonably priced, effective, and ...
THE GET-STARTED GUIDE TO E-COMMERCE is written for them—busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:
* The varying levels of e-commerce, and the promise and drawbacks of each
* Strategies—technical, legal, and financial—for actually getting online
* Techniques to keep costs low and still pack a marketing punch
* What not to do—including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.
THE GET-STARTED GUIDE TO E-COMMERCE helps newcomers to e-commerce maximize their potential online—and avoid joining the ranks of high-tech has-beens.
Author Biography: Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at The Princeton Review.
Part I: The New Economy
A survey of the current Internet economy and how it is changing the face of business; the Web stock slump and the slew of unsuccessful online ventures; how this book will help readers maximize their potential without becoming another high-tech flash in the pan.
Part II: Discovering Your Potential
How to decide the extent to which oneÕs company should be online; the need to examine oneÕs financial resources (i.e., can we manage a complex Web system yet, complete with purchasing, or should we stick with online shopping only?) before taking the plunge; determining whether the company would be able to integrate smoothly the regular business processes with the Internet venture; figuring out how the companyÕs product affects its online potential; and the need for lengthy, complete analysis before the reader actually ventures into cyberspace.
Part III: Getting Online
Strategies in the actual process of getting online: brief explanations and hints about the technology, legal niceties, financial arrangements, and all the groundwork necessary to a site.
Part IV: Creating a Successful Web Site
The structure and content of the site itself; what kinds of information the site should provide and in what format: limited graphics, direct language, product descriptions, addressing customer concerns, providing mass customization, offering guarantees, etc.
Part V: Behind the Scenes
A discussion of the real-world mechanics crucial to a good site, including issues such as shipping, data-gathering and good communication between the online and real-life departments.
Part VI: Making It Sell
The best marketing strategies for e-business; search engines, portals, affiliates, online malls, syndication, banners, and other such devices.