The Get-Started Guide to E-Commerce: Getting Online * Creating Successful Web Sites * Order Fulfillment * Getting Noticed

Overview

"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often donÕt have the time to design and operate one themselves—or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.

THE GET-STARTED GUIDE TO E-COMMERCE is written for them—busy people who are looking for reasonably priced, effective, and ...

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Overview

"To succeed today, businesses must be online!" scream the headlines. Owners and managers of smaller businesses know they need a Web site but often donÕt have the time to design and operate one themselves—or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble.

THE GET-STARTED GUIDE TO E-COMMERCE is written for them—busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses:

* The varying levels of e-commerce, and the promise and drawbacks of each

* Strategies—technical, legal, and financial—for actually getting online

* Techniques to keep costs low and still pack a marketing punch

* What not to do—including eye-opening information about stock slumps and true stories about a slew of unsuccessful online ventures.

THE GET-STARTED GUIDE TO E-COMMERCE helps newcomers to e-commerce maximize their potential online—and avoid joining the ranks of high-tech has-beens.

Author Biography: Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at The Princeton Review.

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Editorial Reviews

Columbus Dispatch
An accessible, jargon free primer on the business applications of wireless. For businesses looking for a forthright presentation of the mobile basics, Zilliox's easy-to-use guide is the place to get started.
Booknews
Designed for small business owners, this guide to establishing an online presence covers the technical, design, and marketing aspects of the World Wide Web. It offers advice on what to put on a Web site, what to leave off, cost-effective operation and advertising, order fulfillment, legal and financial matters, and business strategy. A glossary is included. Zilliox is a technical writer and business consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780814471173
  • Publisher: AMACOM
  • Publication date: 5/1/2001
  • Pages: 256
  • Product dimensions: 5.98 (w) x 9.02 (h) x 0.74 (d)

Table of Contents

Introduction

Part I: The New Economy

A survey of the current Internet economy and how it is changing the face of business; the Web stock slump and the slew of unsuccessful online ventures; how this book will help readers maximize their potential without becoming another high-tech flash in the pan.

Part II: Discovering Your Potential

How to decide the extent to which oneÕs company should be online; the need to examine oneÕs financial resources (i.e., can we manage a complex Web system yet, complete with purchasing, or should we stick with online shopping only?) before taking the plunge; determining whether the company would be able to integrate smoothly the regular business processes with the Internet venture; figuring out how the companyÕs product affects its online potential; and the need for lengthy, complete analysis before the reader actually ventures into cyberspace.

Part III: Getting Online

Strategies in the actual process of getting online: brief explanations and hints about the technology, legal niceties, financial arrangements, and all the groundwork necessary to a site.

Part IV: Creating a Successful Web Site

The structure and content of the site itself; what kinds of information the site should provide and in what format: limited graphics, direct language, product descriptions, addressing customer concerns, providing mass customization, offering guarantees, etc.

Part V: Behind the Scenes

A discussion of the real-world mechanics crucial to a good site, including issues such as shipping, data-gathering and good communication between the online and real-life departments.

Part VI: Making It Sell

The best marketing strategies for e-business; search engines, portals, affiliates, online malls, syndication, banners, and other such devices.

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