The Global eBook Report: Current Conditions & Future Projections. Update October 2013

The Global eBook Report: Current Conditions & Future Projections. Update October 2013

by Rüdiger Wischenbart
     
 
The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, notably ebook bestsellers and pricing

Overview

The Global eBook report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, notably ebook bestsellers and pricing strategies across European markets, self-publishing, government regulation, piracy, and the expanding impact of global players. The Global eBook report is available at major ebook platforms and at global-ebook.com . A project of Rüdiger Wischenbart Content and Consulting.

Rüdiger Wischenbart is a publishing consultant based in Vienna, Austria, specializing in international and digital developments in the publishing and other cultural industries. He also researched and (co-) authored the Global Publishing Markets survey for the International Publishers Association (IPA), and the Global Ranking of the Publishing Industry. wischenbart.com Carlo Carrenho is a publishing consultant, trade journalist, and Digital Future Enthusiast, based in Rio de Janeiro, Brazil. He is the founder of the Brazilian book online trade magazine PublishNews and its English-language sister, PublishNews Brazil, and he is a council member at Digital Book World. Miha Kovac started his career in 1985-86 as Editor-in-Chief of Mladina, the only opposition paper in that time in Yugoslavia. In the 1990s, he moved to book publishing and became Editor-in-Chief of Mladinska knjiga, the biggest Slovene book publishing house. In 2000, he started to teach publishing at the University of Ljubljana, and has written extensively on publoishing and on Slovenian politics. He holds a PhD in Library and Information Science. In 2010, he returned to book publishing as head of digital development at Mladinska knjiga. Veronika Licher is a publishing consultant as well as a commissioning and copy editor based in Germany. Fluent in Mandarin, she has specialized in reporting on the Chinese book and publishing market since 2000. Vinutha Mallya is the Principal at LineSpace Consulting, a publishing advisory based in Bangalore, India. She is contributing editor to Publishing Perspectives, a consulting editor to Mapin Publishing, and visiting faculty at the National Book Trust of India.

Product Details

ISBN-13:
9783950367201
Publisher:
Rüdiger Wischenbart Content and Consulting
Publication date:
10/01/2013
Series:
Global eBook , #1
Sold by:
Bookwire
Format:
NOOK Book
Pages:
120
File size:
2 MB

Read an Excerpt

Ebooks have become the most relevant driver for growth in international publishing markets, yet confronting local players and traditions with often overwhelming competition from a few global actors, notably Amazon and Apple. In the two largest ebook markets, the United States and the United Kingdom (both with a market share for ebooks of around 20% of trade sales, and 30% in fiction), the increase has plateaued. In the UK, in 2012, thanks to ebook sales, losses in print could be compensated from digital. But everywhere across continental Europe, readers have started to embracing ebooks, notably in fiction. Publishers in Germany see up to 15% of revenues from new fiction titles to coming from digital, while various surveys report overall ebooks as contributing between 7 and 9%. Other markets, like France, Spain or Italy, see a continuous expansion of ebooks, in tandem with a growing penetration of devices, and tablets gaining over e-readers. To assess trends and developments, more detailed observations, as documented throughout the Global eBook report, become more relevant though. In the US, over 1,000 ebook titles had sold over 25,000 each by the end of 2012. In France, at 3.1% of market share for ebooks in 2012, one out of five readers says to have already read an ebook. In Sweden and Italy, hard DRM is not the best choice anymore for most publishers. On the crisis stricken Spanish book market, ebooks are taking off faster than elsewhere in Europe, with the most massive discounts against print in Europe. Pricing is a strategic and complex issue altogether. Aside from summarizing recent legal debates in the US over the "agency model", the Global eBook reports tracks the huge differences, and contradictory developments with regard to the cost of an ebook in different markets. 2013 witnesses a boom in both new startups - from specialized ebook publishers to new ebook community and streaming sites - to new alliances of major local players, aiming at confronting the takeover of their markets by the global giants Amazon and Apple. The Tolino platform in Germany has brought together the two leading book chains with a leader in telecommunication, similar to the Spanish Nubico, formed of the largest book club (and publisher) with a telco network. Also in China, consortia between publishing and bookselling groups with networks emerge by bringing together the strongest domestic players, to limit the inroads from abroad. From France to Brazil to the US, the ebook platform Kobo is forming partnerships with local book chains and independents, to form alternatives to notably a predominance of Amazon. Almost everywhere, market developments are complemented by controversial policy debates and regulatory efforts, thus emphasizing the deep impact of ebook developments on all aspects of the business and the culture of books and reading. global-ebook.com

Meet the Author

Rüdiger Wischenbart is a publishing consultant based in Vienna, Austria, specializing in international and digital developments in the publishing and other cultural industries. He also researched and (co-) authored the Global Publishing Markets survey for the International Publishers Association (IPA), and the Global Ranking of the Publishing Industry. wischenbart.com

Carlo Carrenho is a publishing consultant, trade journalist, and Digital Future Enthusiast, based in Rio de Janeiro, Brazil. He is the founder of the Brazilian book online trade magazine PublishNews and its English-language sister, PublishNews Brazil, and he is a council member at Digital Book World.

Miha Kovac started his career in 1985-86 as Editor-in-Chief of Mladina, the only opposition paper in that time in Yugoslavia. In the 1990s, he moved to book publishing and became Editor-in-Chief of Mladinska knjiga, the biggest Slovene book publishing house. In 2000, he started to teach publishing at the University of Ljubljana, and has written extensively on publoishing and on Slovenian politics. He holds a PhD in Library and Information Science. In 2010, he returned to book publishing as head of digital development at Mladinska knjiga.

Veronika Licher is a publishing consultant as well as a commissioning and copy editor based in Germany. Fluent in Mandarin, she has specialized in reporting on the Chinese book and publishing market since 2000.

Vinutha Mallya is the Principal at LineSpace Consulting, a publishing advisory based in Bangalore, India. She is contributing editor to Publishing Perspectives, a consulting editor to Mapin Publishing, and visiting faculty at the National Book Trust of India.

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