The Golden Age of Advertising: The 60's
  • The Golden Age of Advertising: The 60's
  • The Golden Age of Advertising: The 60's

The Golden Age of Advertising: The 60's

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by Jim Heimann
     
 

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The mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. Ads touted progress and innovation (such as tang and instant omelets - "just add water") while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an…  See more details below

Overview

The mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. Ads touted progress and innovation (such as tang and instant omelets - "just add water") while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt to urge Americans to participate in one giant consumer binge. From forgotten cars such as the Dodge Dart, to cigarettes ("This Christmas give cartons of Luckies") to food (mmm! TV dinners!) and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Product Details

ISBN-13:
9780760790991
Publisher:
Sterling Publishing
Publication date:
02/03/2007
Pages:
351
Product dimensions:
7.06(w) x 8.92(h) x 1.39(d)

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The Golden Age of Advertising 5 out of 5 based on 0 ratings. 1 reviews.
iLikeRandomBooks More than 1 year ago
this is a very good book about the history of how amercia advertised in the 60s