The Good Food Revolution: Growing Healthy Food, People, and Communities

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Overview

A pioneering urban farmer and MacArthur "Genius Award" winner points the way to building a new food system that can feed-and heal-broken communities.

The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee's largest public housing project. The ...

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The Good Food Revolution: Growing Healthy Food, People, and Communities

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Overview

A pioneering urban farmer and MacArthur "Genius Award" winner points the way to building a new food system that can feed-and heal-broken communities.

The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee's largest public housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of local residents.

In the face of financial challenges and daunting odds, Allen built the country's preeminent urban farm-a food and educational center that now produces enough vegetables and fish year-round to feed thousands of people. Employing young people from the neighboring housing project and community, Growing Power has sought to prove that local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen's organization helps develop community food systems across the country.

An eco-classic in the making, The Good Food Revolution is the story of Will's personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.

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  • The Good Food Revolution
    The Good Food Revolution  

Editorial Reviews

From Barnes & Noble

After a successful marketing career at Proctor and Gamble, Will Allen decided to return to his roots: farming. With his modest retirement severance package, he purchased a small Milwaukee plot, a tractor, and began harvesting his own crops. As success followed success, he became the founder and CEO of Growing Power, an organization that develops Community Food Systems. Within years, this ambitious farmer had transformed a small, sterile urban lot into a vegetable and fish resource that could read thousands of people. The Good Food Revolution translates hopes for sustainability into a real-life story.

Kirkus Reviews
Urban farming with a passion. In this food manifesto/inspirational memoir, co-authored by Wilson (co-author: Chew On This: Everything You Don't Want to Know About Fast Food, 2006), MacArthur fellow Allen chronicles his struggle to transform abandoned greenhouses in one of Milwaukee's poorest neighborhoods into a thriving, innovative urban farm that provides fresh food for thousands of people. The author meanders from his childhood in suburban Maryland, where his once-sharecropper parents taught him to cherish the land, to his life as a star basketball player and corporate executive, to his current role as CEO of Growing Power, a not-for-profit dedicated to providing sustainable food to communities that need it. The healthy-food movement, writes the author, has remained primarily an upper-class experience, while the only option for many city dwellers is fast food or convenience stores. Already a passionate farmer, Allen decided to risk it all in 1993 to grow affordable, locally grown food for and with inner-city residents using creative techniques with greenhouses, fish tanks and lots of worms. At times the writing is uneven, and several chapters are filled with unexpected digressions into history lessons or other people's life stories. Yet these asides, including the heart-wrenching struggles of one of Allen's employees, bring a refreshing energy to the narrative. Many chapters end with a summary of key points or helpful gardening tips, making it a good read for young adults as well. What Allen does with a small plot of land and a lot of determination is nothing short of inspiring. A moving story of one man's success in producing healthy food for those who need it the most.
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Product Details

  • ISBN-13: 9781592407101
  • Publisher: Gotham
  • Publication date: 5/10/2012
  • Pages: 272
  • Product dimensions: 5.82 (w) x 8.36 (h) x 0.92 (d)

Meet the Author

After retiring from professional basketball and executive positions at Kentucky Fried Chicken and Procter & Gamble, Will Allen became the CEO of Growing Power. He lives in Milwaukee.

Charles Wilson is a journalist and the coauthor with Eric Schlosser of the #1 New York Times bestselling children's book Chew on This: Everything You Don't Want to Know About Fast Food.

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Read an Excerpt

ESCAPE

Willie Mae Kenner

She held a one-way ticket.

In December of 1934, my mother, Willie Mae Kenner, stood in the waiting room for colored people at the train station in Batesburg, South Carolina. She was twenty-five years old. Her two young boys, my older brothers, were at her side. She was heading to Union Station in Washington, D.C. She was trying to escape our family’s long history in agriculture.

I imagine her on this day. Willie Mae was known to be beautiful and headstrong. Many local men had called her “fine”—she had strong legs, smooth skin, a round and lovely face, and thoughtful eyes. She also had dreams that were too big for her circumstances. She and her husband, and seven of her nine siblings, were sharecroppers: tenant farmers who gave up half of the crop they planted and harvested each season in exchange for the right to pick it. It was the only life that she had known.

My mother held different hopes in her heart, both for herself and her children. She had fought to obtain a teaching degree from Schofield Normal and Industrial School, a two-year college initially set up after the Civil War by Quakers, to educate free slaves. She wanted to be a teacher. Her family noticed that when she was required to pick cotton or asparagus, she did the work without complaint. Yet she wore a long, flowing dress on top of her work shirt and pants while in the fields. It was as if she wanted to find a way to give grace and dignity to work that often provided neither.

From the train station in Batesburg, Willie Mae was trying to escape asparagus and cotton. At the time, the South was still in the thrall of “Jim Crow”: the rigid set of laws set up after the Civil War to separate whites and blacks in almost every part of public life. The 1896 Supreme Court decision in Plessy v. Ferguson—allowing “separate but equal” facilities for black people—meant that my mother could not share the same train car with white passengers. She and her children could not even wait in the same area for the train to come. Her train car sat directly behind the coal car, where men shoveled the rocks into the roaring engine. The smoke of the engine blew through the car’s windows and seeped into her clothes. She and her two boys would need to use a bathroom marked not “Men” or “Women” but “C,” for “Colored.”

Her journey was to take her to the nation’s capital, where Willie Mae planned to reunite with her husband, James Kenner. His friends called him “Major,” for reasons I never understood. He had left South Carolina after falling into debt. During the Great Depression, the price for cotton had dropped to only 5 cents a pound— down from 35 cents only a decade earlier. Major had found himself owing more to his landowner at the end of the planting season than when he began it. Sharecropping had begun to feel like slavery under another name.

“There’s no money here,” he told my mother shortly before leaving.

Major found a small place to live in Ken Gar, an all-black neighborhood on the edge of Kensington, Maryland, ten miles from the White House. He sent word to my mother to come. Major was now building houses instead of planting crops. Willie Mae had never seen the place she was going to call home.

My mother left the South before I was born. I know from relatives that she decided against boarding her departing train at the nearest station, in Ridge Spring, likely out of concern that local people would talk about her. When I was growing up, she rarely spoke of her Southern past, as if it were a secret that was best not talked about in polite company. She told my brothers and me that she liked the taste of every vegetable except asparagus—she simply had picked too much of it.

I have wondered what passed through her mind when the train pulled out of Batesburg. As the locomotive edged north out of South Carolina, she would have seen from the windows the life she had known. She would have seen the long-leaf pine trees, the sandy soil, and the fields that yielded cotton and parsnips and cabbage and watermelon. She would have seen other sharecroppers at work, their clothing heavy with sweat.

Willie Mae knew how to sustain her family in South Carolina. She had learned from her mother how to bed sweet potatoes and garden peas and cabbage and onions in the early spring. When the full heat of summer came, she had learned how to plant turnips and eggplants and cucumbers and hot peppers and okra and cantaloupes. She had learned how to take all the parts of a hog that the men slaughtered and turn it into souse (a pickled hog’s head cheese), scrapple (a hog meatloaf), liver pudding, or a dish called “chitlin’ strut”—fried pig intestines. She had learned in the late autumn how to can peaches and sauerkraut and pecans and yams for the cold season.

She was leaving for a city where it was uncertain if any of the skills she had—or any of the dreams she harbored—would matter.

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Table of Contents

Foreword Eric Schlosser xi

Escape 1

Return 5

Promises 10

Trial By Fire 19

Part 1 Roots

Black Flight 43

Beginning 52

A Snorting Terror Of Rippling Muscle 63

Guess Who's Coming To Dinner 74

Back To Earth 88

Part 2 Sweat Equity

Black Gold 111

A Little Hope, A Lot Op Will 130

Homecomings 152

Part 3 The Revolution

Overnight Success 183

New Frontiers 208

The Dream 237

Acknowledgments 251

Credits 55

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Posted June 30, 2012

    Good food, good body

    There is that old maxim, “what makes a body good?” Well Will Allen has taken it to another level in his life’s work. He chronicles his unconventional path in The Good Food Revolutions: Growing Healthy Food, People, and Communities.
    As a young boy, Will Allen had big dreams to become a famed basketball star. He did not want to follow the footsteps of his agrarian family. After playing professionally and then working in the corporate world, his green thumb came a calling and he brought to the urban centers the know how of the country.
    In his home town of Milwaukee, Wisconsin he established an inner city haven to grow fresh foods. He perfected growing his own soil and now is a mission to bring fresh foods to people everywhere.
    These barren communities in the inner city are filled with fast food joints that don’t add value.
    In this wonderfully written book, Allen takes his life lessons learned and shares how everyone can make a difference in healing their body, their communities, and the world.
    An inspirational tale of how one man is leading the good food revolution.

    1 out of 1 people found this review helpful.

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  • Posted June 8, 2012

    A must read...and then again...and again...and again....

    Will Allen is doing something along the lines of my own dream. I've already read ths book 4 times and each time it's better. If everyone in the world would take his view to food and work at it, we wouldn't have so many hungry people or so much crap in the environment. woop Woop Will!!! I just wish I was closer so I could attend your classes!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted June 7, 2012

    This book is exceptionally well written and provides a clear syn

    This book is exceptionally well written and provides a clear synthesis of how one man's dream and determination and the power of frenships and relationships, can be leveraged to create a more beautiful world for everyone. I feel both inspired and called to action.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 20, 2012

    Awesome.ans inspiring

    This book tells an amazing story of hope. It is a hope that is spreading to the inter citys of America. This is a must read for anyone interested in urban farming and social justice.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 9, 2013

    No text was provided for this review.

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    Posted January 2, 2013

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