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After a successful marketing career at Proctor and Gamble, Will Allen decided to return to his roots: farming. With his modest retirement severance package, he purchased a small Milwaukee plot, a tractor, and began harvesting his own crops. As success followed success, he became the founder and CEO of Growing Power, an organization that develops Community Food Systems. Within years, this ambitious farmer had transformed a small, sterile urban lot into a vegetable and fish resource that could read thousands of people. The Good Food Revolution translates hopes for sustainability into a real-life story.
Overview
The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee's largest public housing project. The ...