The Good Life: Sacramento's Consumer Culture

( 1 )

Overview


Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our

cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from ...

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The Good Life:: Sacramento's Consumer Culture

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Overview


Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our

cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.

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Product Details

  • ISBN-13: 9780738525242
  • Publisher: Arcadia Publishing SC
  • Publication date: 5/14/2008
  • Pages: 160
  • Product dimensions: 6.50 (w) x 9.16 (h) x 0.46 (d)

Meet the Author


Steven M. Avella is the author of Sacramento: Indomitable City, and is a history professor and past history department chair at Marquette University.
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Table of Contents


Acknowledgments     viii
Introduction     x
"The Selling Force" Mass Consumption, Sacramento-Style     13
"You Can't Live Without Them Here" Automobiles     39
"Push the Cart Around and 'Round" Grocery Shopping     67
"Preeminently a City of Homes" Housing     93
"The Advantageous Display of Goods" Department Stores and Shopping Malls     121
Afterword     149
Bibliography     150
Index     155
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 14, 2013

    HOT TOPIV

    The emo punt plus now an official piercin place:) there goodi have a spider bite fom themXD

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