The Googlization of Everything: (And Why We Should Worry), Updated Edition / Edition 2

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Overview

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion.
Into this creative chaos came Google with its dazzling mission—“To organize the world’s information and make it universally accessible”—and its much-quoted motto, “Don’t be evil.”
In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an
Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it pledged to avoid.

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Editorial Reviews

San Jose Mercury News
“An important book. While a number of excellent histories about the emergence of Google have been published . . . few writers have tried to take a comprehensive and critical look at the wider impact on society of Google's vast ambition ‘to organize the world's information and make it universally accessible and useful.’. . . Vaidhyanathan's perspective as an East Coast academic outside the group-think of Silicon Valley is a valuable one. He is a clear writer with an engaging voice, and a good guide for this peek behind the wizard's curtain.”
Seattle Post-<br>Intelligencer - Nick Eaton
“Siva Vaidhyanathan . . . thinks we’ve become far too dependent on an arrogant, barely regulated company that gathers and stored tons of personal information about us.”
Times Higher Education
“A stimulating and controversial book.”
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Product Details

  • ISBN-13: 9780520272897
  • Publisher: University of California Press
  • Publication date: 3/13/2012
  • Edition description: First Edition, Updated Edition
  • Edition number: 2
  • Pages: 280
  • Sales rank: 240,452
  • Product dimensions: 6.10 (w) x 9.14 (h) x 0.71 (d)

Meet the Author

Siva Vaidhyanathan is the Robertson Family Professor of Media Studies and Law and Chair of the Department of Media Studies at the University of Virginia, and the author of Copyrights and Copywrongs: The Rise of
Intellectual Property and How It Threatens Creativity
and The Anarchist in the Library: How the Clash between Freedom and Control Is Hacking the Real World and Crashing the System.

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Table of Contents

Preface xi

Introduction: The Gospel of Google 1

1 Render unto Caesar: How Google Came to Rule the Web 13

2 Google's Ways and Means: Faith in Aptitude and Technology 51

3 The Googlization of Us: Universal Surveillance and Infrastructural Imperialism 82

4 The Googlization of the World: Prospects for a Global Public Sphere 115

5 The Googlization of Knowledge: The Future of Books 149

6 The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge 174

Conclusion: The Human Knowledge Project 199

Acknowledgments 211

Notes 219

Index 257

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