Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance

Overview

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach that will allow you to uncover, understand, and capture potential growth opportunities.

In The Granularity of Growth, Patrick Viguerie and Sven Smit—partners in ...

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Overview

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach that will allow you to uncover, understand, and capture potential growth opportunities.

In The Granularity of Growth, Patrick Viguerie and Sven Smit—partners in McKinsey&Company's strategy practice—along with Mehrdad Baghai, coauthor of the bestselling The Alchemy of Growth, will show you how to do this and much more.

Based on an extensive quantitative study of corporate growth, this reliable resource offers powerful new insights on how companies can excel in this essential endeavor. It skillfully demonstrates the problem with the broad-brush way that many modern companies describe their business opportunities—"China is where the action is" or "Aging will generate increased demand for healthcare"—and discusses how real growth can be found at a much more granular level, in "pockets of opportunity" within all industries.

Divided into three comprehensive parts, each section of this book is devoted to one of the key decisions you'll need to make in order to drive and sustain granular growth at scale.

  • I) Your growth ambition: Sustaining superior value creation in the long run requires companies to choose either to grow or to go. If you choose to grow, here's where you'll learn how granularity allows you to gain real insight into the sources of growth and enables robust growth benchmarking relative to one's peers.
  • II) Your growth direction: Moving your portfolio in pursuit of growth is more common and less risky than you think and is where real value is derived. Here, you'll become familiar with a new framework that provides a rigorous basis for setting your growth strategy and deciding on growth initiatives over multiple horizons.
  • III) Your growth architecture: To wire your organization for growth, you must enable it to make more granular growth choices while maintaining the benefits of scale. Here you'll discover an approach for ensuring your organizational model is consistent with your granular growth strategy.

Written in an engaging and informative style, The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow sospectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

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Product Details

  • ISBN-13: 9780470270202
  • Publisher: Wiley
  • Publication date: 3/28/2008
  • Edition number: 1
  • Pages: 256
  • Sales rank: 494,725
  • Product dimensions: 6.46 (w) x 9.06 (h) x 0.96 (d)

Table of Contents

Special thanks     vi
Acknowledgements     vii
Preface     ix
Introduction: Grow or go     1
Your growth ambition     13
A granular world     17
Understanding your company's performance     31
Firing on multiple cylinders     47
A granular company     55
Your growth direction     67
Firing on momentum     71
Firing on M&A     83
Firing on share gain     99
Mapping your growth direction     111
To move or not to move?     123
Your growth architecture     133
The architecture of growth     137
Looking in the mirror     153
A blueprint for granularity     163
Building scale platforms     175
Cluster-based growth     187
Conclusion: Choosing to lead growth     205
Growth and value     211
Two ways to grow, two ways to go     219
Bibliography     227
Index     237

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Sort by: Showing 1 Customer Reviews
  • Posted March 9, 2009

    more from this reviewer

    Methodical guidebook to help large companies get larger

    This is a useful, methodical book. Rather than offering general platitudes on growth and strategy, Patrick Viguerie, Sven Smit and Mehrdad Baghai offer data-driven ways to generate growth. However, neither the approach nor the book are easy. The approach requires leaders to undertake hard, detailed work with rigorous honesty as they examine their companies and markets more specifically (that's where the granular detail comes in) than most will want to. The authors are firm on the necessity of maintaining this intense level of awareness as markets change around you. The book requires a bit of patience, as the authors sometimes get overly invested in tiered structures, pacing readers through different categories of growth directions and structures that become a bit too abstract and technical. That aside, anyone looking for specific ways to address growth will find this helpful. getAbstract recommends it to CEOs, strategists and students of business growth.

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