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The Green Edge: How Sustainability Can Help Exhibit And Meeting Planners Save Money And Build Stronger Brands
     

The Green Edge: How Sustainability Can Help Exhibit And Meeting Planners Save Money And Build Stronger Brands

by Tom Bowman
 
Myth busting green practices for the exhibit and events industries.

Successful businesses are learning that "going green" creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value.

Green initiatives that start at the top with corporate-wide goals often break down when the goals must be

Overview

Myth busting green practices for the exhibit and events industries.

Successful businesses are learning that "going green" creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value.

Green initiatives that start at the top with corporate-wide goals often break down when the goals must be translated into everyday decisions.

Where can managers turn for advice on implementing sustainability in their work?

The Green Edge targets this challenge by delivering high quality information about environmental performance to the choices managers are already making.

The Green Edge delivers advice where the rubber meets the road to help companies get moving and improve the triple bottom line.

Product Details

ISBN-13:
9780991570300
Publisher:
Tom Bowman
Publication date:
02/24/2014
Pages:
180
Product dimensions:
6.00(w) x 9.00(h) x 0.38(d)

Meet the Author

Tom Bowman received the international Green Good Design award in 2010. The company he founded in 1991, Bowman Design Group, received an inaugural Cool California Small Business of the Year award and is the first marketing communications firm in the U.S. to receive sustainability certification under the APEX/ASTM (U.S.) and FAMAB (Germany) industry standards. Bowman is a keynote speaker, creative communications strategist and consultant, who works with Fortune 1000 companies, start-ups and cultural institutions to engage audiences and build stronger brands.

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