The Gutenberg Galaxy [NOOK Book]

Overview

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that ...

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The Gutenberg Galaxy

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NOOK Book (eBook - Centennial Edition)
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Overview

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

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Product Details

  • ISBN-13: 9781442660816
  • Publisher: University of Toronto Press, Scholarly Publishing Division
  • Publication date: 7/31/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Centennial Edition
  • Pages: 336
  • Sales rank: 575,198
  • File size: 18 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.
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Table of Contents

Prologue
The Gutenberg Galaxy
The Galaxy Reconfigured
Bibliographic Index
Index of Chapter Glosses
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