The Gutenberg Galaxy: The Making of Typographic Man / Edition 1

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Overview

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

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Editorial Reviews

Saturday Night

'One of the most stimulating and important books that has been written in our time.'

The Observer Weekend Review

'Endlessly stimulating, informative, and liberating.'

From the Publisher

'One of the most stimulating and important books that has been written in our time.'

'Endlessly stimulating, informative, and liberating.'

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Product Details

  • ISBN-13: 9780802060419
  • Publisher: University of Toronto Press, Scholarly Publishing Division
  • Publication date: 3/28/1962
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 293
  • Product dimensions: 6.13 (w) x 9.23 (h) x 0.73 (d)

Meet the Author

Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.
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  • Anonymous

    Posted March 8, 2001

    Before McLuhan Became a Household Word

    In Marshall McLuhan's view, history is not determined by politics or economics or weather or gunpowder or science per se so much as by our media--the 'extensions of man.' 'The Gutenberg Galaxy' is a must-read prequel to anyone who liked the much better-known and more radical 'Understanding Media.' Essentially 'Galaxy' does for print techology what 'Understanding Media' does for electronic technology. McLuhan assesses how European civilization went from an ear-touch (listening) oriented mode of receving information to an eye-oriented (that is, reading) mode of receiving information. Recalling that for McLuhan, the medium IS the message, so the invention and dissemination of printing-press technology and the sharp rise in literacy it occasioned therefore brought about a major seismic shift in Western thought and all that goes with it--language, mores, dress, politics, etc. Think of how the English dressed during the late Renaissance and compare that to the English of James I, for example. Think of how our concept of 'privacy' emerged along with the idea of a person alone in a room reading a book (usually the Bible). 'Galaxy' is a faster read than 'Understanding Media' because it is more tied to traditional academic expression and more linear (or, as McLuhan would say, 'lineal') in its exposition. To me it was a very illuminating work.

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