The Handbook of Digital Publishing

The Handbook of Digital Publishing

by Michael L. Kleper
     
 

2 volumes at one great price!

The Handbook of Digital Publishing, Volumes I & II

  • The definitive, up-to-the-minute guide to digital publishing
  • Covers all media and all key technologies
  • Practical techniques and in-depth insights
  • For every print, Web, multimedia, and graphics arts

…  See more details below

Overview

2 volumes at one great price!

The Handbook of Digital Publishing, Volumes I & II

  • The definitive, up-to-the-minute guide to digital publishing
  • Covers all media and all key technologies
  • Practical techniques and in-depth insights
  • For every print, Web, multimedia, and graphics arts professional
  • Volume I: Typography, design, layout, page creation, PostScript/PDF, and more
  • Volume II: Color management, digital workflow, multimedia/new media, Web publishing, and more
  • The definitive digital publishing resource, by one of the world's foremost authorities!

    The digital publishing industry finally has a single, up-to-date source for authoritative information on every aspect of digital publishing: techniques, technologies, media, workflow, and beyond! In this unprecedented two-volume set, one of the world's foremost authorities on digital publishing offers new insight into everything from typography to virtual reality, PostScript/PDF to digital photography, color models to Web development, DVDs to e-books. Crystal-clear and packed with over 1,200 illustrations, Michael Kleper's The Handbook of Digital Publishing covers all this, and more:

    Volume I:

    • Typographic methods and procedures: concepts, rules, formats, and key desktop typography issues
    • Effective design and layout: for the page and for the screen
    • Digital image creation, capture, and use: digital cameras, scanners, and other image sources
    • Page creation: desktop publishing, word processing, composition, indexing, and more
    • PDF: the art and science of creating electronic files

    Volume II:

    • Color management: concepts, systems, models, and applications-print and online
    • Digital workflow, data flow, job engineering, asset management, connectivity, and networking
    • Multimedia/new media: audio, video, 3D modeling, animation, VRML, CD-ROM, DVD, and more
    • Web publishing: planning, components, site development, promotion, advertising, and more
    • New trends in on-demand publishing and intellectual property protection
    • Careers in Web publishing, design, and electronic media
    • 16-page color section

    The Handbook of Digital Publishing covers today's most critical digital publishing issues with unprecedented breadth and depth. Whatever your role in publishing, whatever media and tools you use, it's the most valuable reference and "how-to" tutorial you can own.

    The companion Web site provides late-breaking information.

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    Editorial Reviews

    Booknews
    A reference for the digital publishing industry, covering typographic methods and procedures, design and layout for page and screen, digital image creation and use, Adobe Postscript and the Portable Document Format, and page creation for print, electronic documents, and the Web. A concise style is used to explain in detail the steps involved in the digital publishing process, with material on reasons why a particular technology was invented, and the progression of the idea from its starting point to the present. Desktop publishing skills and careers are overviewed. Includes lists of vendors, trade associations, professional organizations, and industry groups. Kleper teaches in the School of Printing Management and Sciences at the Rochester Institute of Technology. Annotation c. Book News, Inc., Portland, OR (booknews.com)

    Product Details

    ISBN-13:
    9780130907097
    Publisher:
    Pearson Education
    Publication date:
    04/06/2001
    Edition description:
    SLIPCASE
    Pages:
    1300
    Product dimensions:
    8.90(w) x 11.70(h) x 4.00(d)

    Read an Excerpt

    Introduction

    In the history of human communication, there has never before been a time when the expression of thoughts and ideas has been as easily recorded and shared. The process of creating, composing, and publishing all forms of written, visual and audible expression has been simplified, and reduced to skills that can be executed using personal computers, and other digital devices, and readily available software.

    The desktop publishing revolution of the mid-1980s has evolved beyond the printed page to include all forms of publishing. Digital publishing, which involves the use of digital methods to create, produce, assemble, and deliver sophisticated still, motion, and interactive products, has revolutionized centuries-old technologies, such as printing; redefined more modern technologies, such as filmmaking; and helped to create the new publishing-related technologies associated with the Internet.

    Among the most significant consequences of the technology that has developed in support of digital publishing is the empowerment of the individual to control all, or most, of the process. Digital publishing technology lets an author design and produce his or her own book, a filmmaker edit and produce his or her own movie, a businessperson design and launch his or her own Web site, and so on. In each case the content creator can utilize digital tools to produce all or part of their end product.

    The revolution that is represented by the many forms of digital publishing technology is open to virtually everyone. It serves the creative expression of thoughts and ideas ranging from a schoolchild doing a report on the work of Gregor Mendel, to a Hollywood director producing a high-tech blockbuster movie. Digital publishing provides the potential for publishing anything, at anytime, anywhere, by anyone.

    Information Overload

    Digital publishing tools and methods are an effective solution for dealing with the glut of data that confront virtually everyone. News titan Ted Turner has observed that "a weekday edition of The New York Times has more information than one person in the 17th century was exposed to in an entire lifetime." Today, workers in the United States receive an average of 190 messages each day, from e-mail, voice mail, interoffice mail, postal mail, and fax. In addition, the literature in science and technology is doubled approximately every six to twelve years, depending on the specific subject area. The barrage of information is constant, and accelerating, and its ultimate usefulness will be determined on how it is packaged and delivered to those who need it.

    In the summer of 2000, the amount of data available through the World Wide Web was estimated to be 100 terabytes (1 terabyte = 1012). At about the same time, the total amount of on-line data (on mainframes, servers, and client workstations) was estimated to be approximately 1,000 petabytes (1 petabyte = 1015). Off-line data, in the form of tapes, CDs, DVDs, diskettes, and other forms of removable storage were estimated at 20 exabytes (1 exabyte = 1018). Yet, despite these impressively huge figures, they are small in comparison to the amount of data contained in the analog content of books, newspapers, photos, videos, microfilm, faxes, etc., which is estimated to be equivalent to 300 exabytes. Analysts predict, however, that by 2006 "on-line digital content will outpace analog content." In other words, the trend is definitely digital, and rightly so, since digital storage provides faster and more accurate access and retrieval, easier manipulation and transmission, and more flexible wo rkflow and output alternatives.

    The digital publishing process begins with the generation of information content. Content creation, from any source, can be used to produce a variety of products and information on-demand services. These products and services satisfy the particular needs of those who have messages to send, such as advertisers; and those who seek information, such as knowledge workers. The digital publishing process addresses these needs through the production of printed and electronic products that are produced in anticipation of a need, such as a mass-produced book; are personalized, such as a one-to-one marketing piece; or are provided as on-line services, such as databases, from which users can pull the information that they need.

    Digital publishers contribute an essential service by taking data and information, and processing it into higher levels of knowledge. This is accomplished through logical organization, the application of aesthetics and good design, and the production of one or more forms of use-appropriate media.

    Publishing Agility

    Perhaps the most significant feature of the digital publishing process is its innate flexibility. A digitally stored publication, produced initially for whatever form of output, can, in all probability, be reformulated for publication in another form, and through another mode of delivery (Figure Intro.2). One of the most common examples of this phenomenon is printed matter that is reworked, or "repurposed," for the World Wide Web. There are countless newspapers, magazines, newsletters, and other periodicals that publish their issues simultaneously on paper and on the Internet in a process called cross media publishing.

    From the earliest examples of handwriting and graphic expression, preserved on papyrus, parchment, vellum, and paper, the fundamental purpose of making records has been to safeguard information, preserve memory, and to share it with others. The use of a portable medium, like paper, continues to provide a way for messages to be transported easily from place to place, and to be copied, annotated, filed, or even destroyed when necessary. Despite the profusion of digital delivery and viewing methods, paper will remain a strong contender.

    Mechanized printing and graphic reproduction processes have made it possible to quickly and cheaply produce many copies of a single message, or more recently, with advances in print on-demand technology, to print single copies of many messages, with the potential to personalize each one for a specific recipient. In either case, the characteristic that opens the universe of publishing alternatives, is the initial creation of a digital master. A digital original has the potential to take forms that can be expressed in either printed or digital form, and move from one form to another throughout the life of the information content.

    Digital Publishing 101: Basic Lessons

    The publishing process has undergone a series of radical changes brought on by the availability of low-cost personal computers, versatile page layout software, and professional-quality output produced by affordable desktop printers. These significant developments have forever changed the processes and procedures comprising the activity of publishing. Among the basic lessons to be learned about the new age of digital publishing are:

    Professional Growth and Development

    You probably bought this book with the belief that it would contain information that is valuable either to your education or to your career. If you have been employed for any amount of time you know that learning continues as a lifelong process, taking a number of forms. The rate at which technology is moving, and information is being generated, makes the process of personal learning a high priority for everyone. In order to assist you with that process, a companion Web site has been established to present information that either was not available when this book went to press, or was not compatible with the printed format. That site is located at:

     www.printerport.com/kdp/hbdp 

    A balanced professional self-development plan consists of various kinds of diverse experiences, solutions and approaches. Reading this book should help, but it is only a small part of your overall professional growth and development plan. Ongoing training and education are essential. Among the several ways in which training activities may be conducted are:

    The relatively short revision cycles of popular software programs requires users to take a proactive position regarding ongoing training. In most production situations it is imperative that users maintain their skills at the highest level, in order to best serve their customers, and to help their businesses remain competitive. It is likely that distance learning programs, offered by a variety of sources, will mature to the point where continuing education will not only become a lifelong endeavor, and a job requirement, but will be accessible from wherever the learner chooses to receive it.

    The Internet School

    The need for up-to-date information, and its delivery in the form of formal courses and educational experiences, has prompted several for-profit companies to offer free and fee-based programs that resemble, in form and content, those offered by the distance learning services of colleges and universities. Among the programs are:

      www.digitaledu.com/index.html
      www.elementk.com/ 
       www.digitalthink.com/ 

    These examples are only a small sample of what resides on the Internet. Although these opportunities are interesting, and are sponsored by industry leaders with excellent reputations, there are issues that need to be addressed regarding the delivery of instruction by, for the most part, non-accredited entities. These include:

    The situation isn't all negative, of course. On-line instruction is relatively new, even for established educational providers. And short courses can be fun and instructive, and can motivate learners of all ages. The application of tools and techniques used by non-accredited providers is helping to establish the sophisticated channels of instructional delivery necessary to utilize the Internet in an effective and efficient manner. Web-based courses must be graphically appealing as well as informationally rich.

    So, what it all boils down to is—"caveat discipulus"—let the student beware!

    Webucation: Web Links for Digital Publishing Training and Education

    There are many Web sites and links that provide access to information about several kinds of training resources. These include

    Train the Trainer

    Consultants

    College Courses

    Adult and Continuing Education

    Elgin Training Centre
    www.etc.yrbe.on.ca/calendar/Computer%20Training/Publishing_Graphics.htm

    Conferences and Conventions

    Professional Organizations and Associations

    User Groups

    Web Resources

    Books

    Magazines and Other Publications

    Libraries and Collections

    Videos

    CD-ROM Tutorials

    Training Companies

    Vendor-sponsored Training and Events

    Read More

    Meet the Author

    MICHAEL KLEPER is full professor and member of the Senior Faculty in the Digital Imaging and Publishing Technology Department at the Rochester Institute of Technology. He has 30 years of college teaching and research experience in print, desktop, and electronic publishing, electronic prepress, typography, and page creation. His seven books include The Illustrated Handbook of Desktop Publishing and Typesetting, Second Edition. He edits The Kleper Report on Digital Publishing (www.printerport.com/kdp) which originated in print form in 1979.

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