The Handbook of Digital Publishing, Volume I

The Handbook of Digital Publishing, Volume I

by Michael L. Kleper

ISBN-10: 0130175455

ISBN-13: 9780130175458

Pub. Date: 12/05/2000

Publisher: Pearson Education

  • The definitive guide to digital publishing
  • Typography, page design, creation, and DTP workflows
  • Practical and easy to understand, with hundreds of illustrations
  • Digital imaging, PostScript, PDF, and much more
  • By one of the world's foremost authorities on digital publishing
  • First in a 2-volume set



  • The definitive guide to digital publishing
  • Typography, page design, creation, and DTP workflows
  • Practical and easy to understand, with hundreds of illustrations
  • Digital imaging, PostScript, PDF, and much more
  • By one of the world's foremost authorities on digital publishing
  • First in a 2-volume set

    Volume II: Color management, digital workflow, multimedia/new media, and Web publishing

    The definitive digital publishing resource, by the world's foremost authority!

    The digital publishing industry finally has a single, up-to-date source for authoritative information on every aspect of digital publishing: techniques, technologies, media, workflow, and beyond! In this, the first of a two-volume set, the world's leading authority on digital publishing offers powerful insight into everything from typography to page layout and design, digital imaging to database publishing. Crystal-clear and packed with hundreds of illustrations, Michael Kleper's The Handbook of Digital Publishing, Volume I covers all this, and more:

    • Typographic methods and procedures: fundamental concepts, rules of thumb, formats, and key desktop typography issues
    • Effective design and layout: for the page, and for the screen
    • Digital image creation, capture, processing and use: making the most of digital cameras, scanners, and other image sources
    • Page creation: desktop publishing, word processing, composition, indexing, and more
    • PostScript and PDF: the art and science of creating electronic files

    From DTP workflow to database publishing, TheHandbook of Digital Publishing, Volume I covers today's most critical digital publishing issues with unprecedented breadth and depth. Whatever your role in publishing, whatever media and tools you use, it's the most valuable reference and "how-to" tutorial you can own. Finally, this valuable resource offers thorough details on all sources.

    Also look for The Handbook of Digital Publishing, Volume II, covering color management, digital workflow, multimedia/new media, and Web publishing.

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    Pearson Education
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    Table of Contents

    Volume I
    About the Authorxxi
    Part 1Typographic Methods and Procedures1
    1Type and Typography3
    Typewritten versus Typeset4
    The Typewritten Legacy: The Typewriter as a Typesetter4
    The Typewritten Legacy: Why Typeset?7
    Typography: The Art of Typesetting8
    Typography: Typographic Measurement10
    Typography: The Use of Space11
    Typography: The Typographic Basics14
    Typographic Details16
    The Extended Character Set26
    Typeface Classification27
    Typeface Recognition29
    Making Type Easier to Read28
    2Typographic Procedures, Rules, and Niceties37
    Typographic Treatments and Methods38
    Guidelines for Good Typographic Judgment75
    Special Effects Typography78
    3Type on the Desktop87
    Visual TrueType89
    PostScript and TrueType89
    Bitmap Fonts90
    QuickDraw GX92
    Macintosh Font Management92
    Windows Font Management93
    Font-Conversion Issues95
    The Fonts That Are Resident in the Output Device97
    Fonts That Are Not Burned in ROM98
    What Distinguishes a Low-cost Font from a High-priced Font?99
    Multiple Masters100
    Type on the Screen: Fonts Designed, Selected, or Modified Specifically for Use on the Web102
    Pictures of Type on the Screen105
    Type in Motion106
    Embedded Type107
    Font and Style Specification from within HTML109
    Part 2Design and Layout for Page and Screen119
    4Beginning with the Page121
    What Is the Purpose of Page Design?123
    The Page as a Physical Entity125
    What We've Learned about Page Construction142
    The Elements of a Page144
    Defining the Page157
    Style Manual162
    Digital Asset Management175
    5Page Design--Destination: Paper or Screen183
    From On-the-Desktop to On-the-Web189
    Web Site Design Considerations190
    What Makes Web Site Visitors Come Back?193
    Basic Web Design Criteria195
    Designing an Efficient Web Site202
    Information Design202
    Part 3Digital Image Creation, Capture, and Use213
    6Digital Photography215
    Digital Photography without a Digital Camera219
    Picture Networks221
    How a Digital Camera Works232
    The Digital Camera, Piece by Piece239
    Stock Digital Photography (Wherein Someone Else Took the Picture)247
    Digital Advantages247
    Digital Disadvantages249
    Moving Images Out of the Camera249
    From Storage Media to Another Device251
    Photographic Printing254
    Digital Photography and the Ethics of Image Manipulation256
    7Scanning Technology261
    Dynamic Range (Density Range)263
    Maximum Optical Resolution264
    Scanning Basics: Beginning with the Pixel265
    The Scanning Process267
    Photo CD269
    8Prefabricated Files for Digital Media Production273
    Stock Photography on CD-ROM274
    Stock Photography on the Web283
    From Photo to Clip Art285
    Digital Clip Art on CD-ROM285
    Image Manipulation287
    Digital Image Management292
    Part 4Adobe PostScript and the Portable Document Format (PDF)295
    9Adobe PostScript297
    The PostScript Graphic Arts Model299
    How PostScript Attains Output-Device Independence300
    Writing Simple PostScript Notation300
    Creating PostScript Files301
    PostScript Output302
    PostScript Level 2302
    PostScript 3302
    PostScript Extreme (formerly Supra)303
    10Adobe PDF: Portable Document Format309
    Adobe Acrobat311
    PDF (Portable Document Format)313
    Acrobat Distiller314
    Acrobat Messenger Software316
    PDF Source Files316
    Acrobat 4.0 (PDF Version 1.3)317
    Custom Navigation323
    Page Manipulations326
    Acrobat Catalog330
    Adobe Capture332
    Multimedia Components333
    Embedded Fonts334
    File Size335
    Acrobat and the Web336
    Acrobat and E-mail336
    Acrobat and On-line Services337
    Acrobat and Graphic Arts Applications337
    The PDF File Structure339
    11High-Resolution Fonts for PostScript Output Devices341
    The Fontographer Environment342
    Using Fontographer344
    Part 5Page Creation for Print, Electronic Documents, and the Web349
    12Desktop Publishing351
    Desktop Publishing Uses352
    Roots in the Graphic Arts353
    Keyboarding and the Typesetting Process354
    A Brief History of the Keyboard355
    The First Typesetting Keyboard355
    The Typewriter and the Typesetter358
    Typesetting by Typewriter361
    TTS and the Typewriter Keyboard Layout361
    Phototypesetting Machine Development362
    The Typist and the Early Phototypesetter364
    Alternate Keyboard Layouts364
    The Dvorak Keyboard365
    The Mouse370
    13The Advent of Word Processing373
    The Effect of Word Processing on Typesetting374
    Word-Processing Input375
    The Author: Originator of Typesetting Input375
    Pushing the Code Upstream375
    Typesetting by Word Processor377
    Moving with the Digital Workflow377
    Assuming a New Form378
    14Typographic Composition381
    Mark-up for Color384
    House Style385
    Keyboard Mapping385
    Proofreading Copy for Errors386
    Spelling and Grammar Checkers389
    Language Translation390
    Voice Input Technology390
    Optical Character Recognition393
    Handwriting Recognition400
    15Desktop Publishing Skills and Careers405
    Desktop Publishing as a Career408
    A Recognized Career Area408
    Publishing Trends409
    The Digital Publishing Professional409
    The Early Market411
    National Skill Standards412
    Basic Skills Are at the Core412
    The Standards for Major Imaging Work Areas414
    What Every Digital Publishing Expert Needs to Know418
    16The Page-Creation Production Workflow423
    Page Construction424
    Desktop Setup444
    Composition Attributes459
    Document Structure464
    Additions, Extensions, and Plug-ins473
    Platform Considerations473
    End Products473
    Damaged Files476
    17Indexing and Index Generation479
    What Is an Index?480
    An Index versus a Search480
    An Index versus a Table of Contents481
    How an Index Can Benefit a Reader481
    Computer Processing of Index Entries482
    Professional Indexing Tools482
    Indexing the Web485
    Indexing Careers and Career Information486
    18Database Publishing489
    Why Use a Database?490
    Creating the Database490
    The Elements of a Database490
    Database File Construction491
    The Database Application492
    19Specialized Forms of Publication507
    Display Advertising Typography508
    Wizard-Driven Publication Materials513
    Mathematical, Scientific, and Scholarly Composition514
    Business Forms for Print, Electronic, and Web Distribution521
    Processing Documents That Are Lengthy and Complex522
    Producing Large Format Output523
    20Sight, Navigation, Movement, and Feedback525
    Large-Screen Monitor Characteristics526
    Color Monitors529
    Monitor Design Technology531
    Appendix AVendor Listing535
    Appendix BTrade Associations, Professional Organizations, and Industry Groups545

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