The Handbook of Digital Publishing, Volume I

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  • The definitive guide to digital publishing
  • Typography, page design, creation, and DTP workflows
  • Practical and easy to understand, with hundreds of illustrations
  • Digital imaging, PostScript, PDF, and much more
  • By one of the world's foremost authorities on digital publishing

First in a 2-volume set

Volume II: Color management, digital workflow, multimedia/new media, and Web publishing

The definitive digital publishing resource, by the world's foremost authority!

The digital publishing industry finally has a single, up-to-date source for authoritative information on every aspect of digital publishing: techniques, technologies, media, workflow, and beyond! In this, the first of a two-volume set, the world's leading authority on digital publishing offers powerful insight into everything from typography to page layout and design, digital imaging to database publishing. Crystal-clear and packed with hundreds of illustrations, Michael Kleper's The Handbook of Digital Publishing, Volume I covers all this, and more:

  • Typographic methods and procedures: fundamental concepts, rules of thumb, formats, and key desktop typography issues
  • Effective design and layout: for the page, and for the screen
  • Digital image creation, capture, processing and use: making the most of digital cameras, scanners, and other image sources
  • Page creation: desktop publishing, word processing, composition, indexing, and more
  • PostScript and PDF: the art and science of creating electronic files

From DTP workflow to database publishing, TheHandbook of Digital Publishing, Volume I covers today's most critical digital publishing issues with unprecedented breadth and depth. Whatever your role in publishing, whatever media and tools you use, it's the most valuable reference and "how-to" tutorial you can own. Finally, this valuable resource offers thorough details on all sources.

Also look for The Handbook of Digital Publishing, Volume II, covering color management, digital workflow, multimedia/new media, and Web publishing.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Starting with desktop publishing, the graphic arts and knowledge delivery businesses have been turned upside down by digital technology -- and the revolution continues, with technologies such as the Web and PDF. If you're looking for an authoritative guide to the revolution, one you'll be able to use for years, it's arrived: The Handbook of Digital Publishing.

Michael L. Kleper, who's a Distinguished Professor at Rochester Institute of Technology, one of the world's most sophisticated printing and graphics design schools, puts every new digital print and electronic publishing technology into perspective. Here, in the first of two volumes, Kleper focuses on typography, graphic design, layout and page creation, digital image capture and creation, and Adobe's PostScript/PDF technologies. (Volume II will cover color management, new media, and web publishing.)

Volume I begins with a detailed look at typography, from its age-old rules and conventions, to OpenType, the Unicode character set, and other new digital standards. You'll also find expert coverage of page design: fundamentals of proportion and balance, tools such as grids and master pages, the basic elements of a style manual, and the practical challenges of managing zillions of digital files.

The book's wide-ranging, authoritative coverage includes working with digital cameras and scanners; designing an efficient digital workflow for creating documents; database publishing; even choosing the right monitor. Everything that can be illustrated, is illustrated. Suddenly, if you've got questions about digital publishing, you've got answers: fast, thoughtful, and accurate. (Bill Camarda)

Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

A reference for the digital publishing industry, covering typographic methods and procedures, design and layout for page and screen, digital image creation and use, Adobe Postscript and the Portable Document Format, and page creation for print, electronic documents, and the Web. A concise style is used to explain in detail the steps involved in the digital publishing process, with material on reasons why a particular technology was invented, and the progression of the idea from its starting point to the present. Desktop publishing skills and careers are overviewed. Includes lists of vendors, trade associations, professional organizations, and industry groups. Kleper teaches in the School of Printing Management and Sciences at the Rochester Institute of Technology. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780130175458
  • Publisher: Pearson Education
  • Publication date: 12/5/2000
  • Pages: 640
  • Product dimensions: 8.63 (w) x 11.23 (h) x 1.83 (d)

Meet the Author

MICHAEL KLEPER is full professor and member of the Senior Faculty in the Digital Imaging and Publishing Technology Department at the Rochester Institute of Technology. He has 30 years of college teaching and research experience in print, desktop, and electronic publishing, electronic prepress, typography, and page creation. His seven books include The Illustrated Handbook of Desktop Publishing and Typesetting, Second Edition. He edits The Kleper Report on Digital Publishing ( which originated in print form in 1979.
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Table of Contents

Volume I
About the Author xxi
Foreword xxiii
Foreword xxv
Introduction xxvii
Acknowledgments xlv
Part 1 Typographic Methods and Procedures 1
1 Type and Typography 3
Typewritten versus Typeset 4
The Typewritten Legacy: The Typewriter as a Typesetter 4
The Typewritten Legacy: Why Typeset? 7
Typography: The Art of Typesetting 8
Typography: Typographic Measurement 10
Typography: The Use of Space 11
Typography: The Typographic Basics 14
Typographic Details 16
The Extended Character Set 26
Typeface Classification 27
Typeface Recognition 29
Making Type Easier to Read 28
2 Typographic Procedures, Rules, and Niceties 37
Typographic Treatments and Methods 38
Copyfitting 73
Guidelines for Good Typographic Judgment 75
Special Effects Typography 78
3 Type on the Desktop 87
PostScript 88
TrueType 89
Visual TrueType 89
PostScript and TrueType 89
Bitmap Fonts 90
Hinting 90
QuickDraw GX 92
Macintosh Font Management 92
Windows Font Management 93
Font-Conversion Issues 95
The Fonts That Are Resident in the Output Device 97
Fonts That Are Not Burned in ROM 98
What Distinguishes a Low-cost Font from a High-priced Font? 99
Multiple Masters 100
Type on the Screen: Fonts Designed, Selected, or Modified Specifically for Use on the Web 102
Pictures of Type on the Screen 105
Type in Motion 106
Embedded Type 107
TrueDoc 107
OpenType 107
Font and Style Specification from within HTML 109
Unicode 111
SGML 113
XML 115
Part 2 Design and Layout for Page and Screen 119
4 Beginning with the Page 121
What Is the Purpose of Page Design? 123
The Page as a Physical Entity 125
What We've Learned about Page Construction 142
The Elements of a Page 144
Defining the Page 157
Style Manual 162
Digital Asset Management 175
Identification 177
5 Page Design--Destination: Paper or Screen 183
From On-the-Desktop to On-the-Web 189
Web Site Design Considerations 190
What Makes Web Site Visitors Come Back? 193
Basic Web Design Criteria 195
Designing an Efficient Web Site 202
Information Design 202
Content 203
Consumption 206
Part 3 Digital Image Creation, Capture, and Use 213
6 Digital Photography 215
Digital Photography without a Digital Camera 219
Picture Networks 221
How a Digital Camera Works 232
The Digital Camera, Piece by Piece 239
Stock Digital Photography (Wherein Someone Else Took the Picture) 247
Digital Advantages 247
Digital Disadvantages 249
Moving Images Out of the Camera 249
From Storage Media to Another Device 251
Photographic Printing 254
Digital Photography and the Ethics of Image Manipulation 256
7 Scanning Technology 261
Dynamic Range (Density Range) 263
Maximum Optical Resolution 264
Noise 264
Calibration 264
Scanning Basics: Beginning with the Pixel 265
The Scanning Process 267
Photo CD 269
8 Prefabricated Files for Digital Media Production 273
Stock Photography on CD-ROM 274
Stock Photography on the Web 283
From Photo to Clip Art 285
Digital Clip Art on CD-ROM 285
Image Manipulation 287
Digital Image Management 292
Part 4 Adobe PostScript and the Portable Document Format (PDF) 295
9 Adobe PostScript 297
The PostScript Graphic Arts Model 299
How PostScript Attains Output-Device Independence 300
Writing Simple PostScript Notation 300
Creating PostScript Files 301
PostScript Output 302
PostScript Level 2 302
PostScript 3 302
PostScript Extreme (formerly Supra) 303
10 Adobe PDF: Portable Document Format 309
Adobe Acrobat 311
PDF (Portable Document Format) 313
Acrobat Distiller 314
Acrobat Messenger Software 316
PDF Source Files 316
Acrobat 4.0 (PDF Version 1.3) 317
Custom Navigation 323
Page Manipulations 326
Security 328
Forms 329
Acrobat Catalog 330
Adobe Capture 332
Multimedia Components 333
Embedded Fonts 334
File Size 335
Acrobat and the Web 336
Acrobat and E-mail 336
Acrobat and On-line Services 337
Acrobat and Graphic Arts Applications 337
The PDF File Structure 339
11 High-Resolution Fonts for PostScript Output Devices 341
The Fontographer Environment 342
Using Fontographer 344
Part 5 Page Creation for Print, Electronic Documents, and the Web 349
12 Desktop Publishing 351
Desktop Publishing Uses 352
Roots in the Graphic Arts 353
Keyboarding and the Typesetting Process 354
A Brief History of the Keyboard 355
The First Typesetting Keyboard 355
The Typewriter and the Typesetter 358
Typesetting by Typewriter 361
TTS and the Typewriter Keyboard Layout 361
Phototypesetting Machine Development 362
The Typist and the Early Phototypesetter 364
Alternate Keyboard Layouts 364
The Dvorak Keyboard 365
The Mouse 370
13 The Advent of Word Processing 373
The Effect of Word Processing on Typesetting 374
Word-Processing Input 375
The Author: Originator of Typesetting Input 375
Pushing the Code Upstream 375
Typesetting by Word Processor 377
Moving with the Digital Workflow 377
Assuming a New Form 378
14 Typographic Composition 381
Mark-up 383
Mark-up for Color 384
House Style 385
Keyboard Mapping 385
Proofreading Copy for Errors 386
Spelling and Grammar Checkers 389
Readability 389
Language Translation 390
Voice Input Technology 390
Optical Character Recognition 393
Handwriting Recognition 400
15 Desktop Publishing Skills and Careers 405
Desktop Publishing as a Career 408
A Recognized Career Area 408
Publishing Trends 409
The Digital Publishing Professional 409
The Early Market 411
National Skill Standards 412
Basic Skills Are at the Core 412
The Standards for Major Imaging Work Areas 414
What Every Digital Publishing Expert Needs to Know 418
16 The Page-Creation Production Workflow 423
Page Construction 424
Desktop Setup 444
Composition Attributes 459
Document Structure 464
Additions, Extensions, and Plug-ins 473
Platform Considerations 473
End Products 473
Damaged Files 476
17 Indexing and Index Generation 479
What Is an Index? 480
An Index versus a Search 480
An Index versus a Table of Contents 481
How an Index Can Benefit a Reader 481
Computer Processing of Index Entries 482
Professional Indexing Tools 482
Indexing the Web 485
Indexing Careers and Career Information 486
18 Database Publishing 489
Why Use a Database? 490
Creating the Database 490
The Elements of a Database 490
Database File Construction 491
The Database Application 492
19 Specialized Forms of Publication 507
Display Advertising Typography 508
Wizard-Driven Publication Materials 513
Mathematical, Scientific, and Scholarly Composition 514
Business Forms for Print, Electronic, and Web Distribution 521
Processing Documents That Are Lengthy and Complex 522
Producing Large Format Output 523
20 Sight, Navigation, Movement, and Feedback 525
Large-Screen Monitor Characteristics 526
Color Monitors 529
Monitor Design Technology 531
Appendix A Vendor Listing 535
Appendix B Trade Associations, Professional Organizations, and Industry Groups 545
Bibliography 547
Index 555
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