The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business

The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business

by Ken Burnett
     
 

The value of knowledge - in particular customer relationship knowledge - is only just being appreciated. The dot.com revolution is spearheaded by companies whose worth is measured not by profits but by the extent of their customer databases and their ability to mine that information.

Companies will spend more than [pound]5 billion on new CRM applications by 2002 55

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Overview

The value of knowledge - in particular customer relationship knowledge - is only just being appreciated. The dot.com revolution is spearheaded by companies whose worth is measured not by profits but by the extent of their customer databases and their ability to mine that information.

Companies will spend more than [pound]5 billion on new CRM applications by 2002 55% of companies plan to review Sales and Marketing systems within 12 months; 33% will purchase new, 22% will upgrade. But software is only about 25% of the cost. The real cost (and risk) is in implementation, and particularly with your key customers; Ken Burnett's book focuses on getting your KCRM implementation right.

Implement your KCRM strategy now.

Product Details

ISBN-13:
9780273650317
Publisher:
Pearson Education
Publication date:
12/30/2000
Pages:
256
Product dimensions:
6.42(w) x 9.44(h) x 1.04(d)

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