The Heritage-scape: UNESCO, World Heritage, and Tourismby Michael A. Di Giovine
Tourism today is recognized as the largest and fastest-growing industry in the world, capable of producing positive social and economic transformations, especially in developing countries. Yet for UNESCO, it works in conjunction with World Heritage sites for a far more ambitious goal: to produce "peace in the minds of men" by creating a new, global identity.
Michael Di Giovine (2009) analyzes the heritage-scape that UNESCO has created, deploying the term in hyphenated form with the full weight of Appadurai’s disentanglement of globalization. He asserts, correctly, that UNESCO is engaged in an “ambitious placemaking strategy designed to rearrange the geopolitical landscape into a reconceptualization of the world. . . the heritage-scape is a real social structure which creates real material effects on a globally distributed population in accordance with UNESCO’s long-term goals” (2009: 6). This apprehension becomes a new point of departure in Cultural heritage studies.
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Michael A. Di Giovine is a socio-political researcher in the department of anthropology at the University of Chicago.
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