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Tourism today is recognized as the largest and fastest-growing industry in the world, capable of producing positive social and economic transformations especially in developing countries. Yet for UNESCO, it works in conjunction with World Heritage sites for a far more ambitious goal: to produce "peace in the minds of men" by creating a new, global identity. Anthropologist and former tour operator Michael Di Giovine draws on ethnographic fieldwork, close policy analysis of UNESCO's major documents, and ...
Tourism today is recognized as the largest and fastest-growing industry in the world, capable of producing positive social and economic transformations especially in developing countries. Yet for UNESCO, it works in conjunction with World Heritage sites for a far more ambitious goal: to produce "peace in the minds of men" by creating a new, global identity. Anthropologist and former tour operator Michael Di Giovine draws on ethnographic fieldwork, close policy analysis of UNESCO's major documents, and professional experiences in Southeast Asia and Europe to provide a detailed examination of UNESCO's unusual effort to harness the phenomenon of globalization and the existence of cultural diversity for the purpose of creating "peace in the minds of men" through its World Heritage program. He convincingly argues that UNESCO's designations are not impotent political performances that lead to the commercialization of local monuments for a touristic superstructure, but instead the building blocks of a new world system, an imaginative re-ordering of the world that knows no geopolitical boundaries but exists in the individual "minds of men." Di Giovine terms this system the heritage-scape, a real social structure that extends unbridled across the globe, spreading its mantra of "unity in diversity." Written for social scientists, heritage and tourism professionals, and the educated traveler, The Heritage-scape is an insightful, detailed, and expansive look at the politics and processes, histories and structures, and rituals and symbolisms of the interrelated phenomena of tourism, historic preservation, and UNESCO's World Heritage Program in Viet Nam, Cambodia, and across the world.
Michael Di Giovine (2009) analyzes the heritage-scape that UNESCO has created, deploying the term in hyphenated form with the full weight of Appadurai’s disentanglement of globalization. He asserts, correctly, that UNESCO is engaged in an “ambitious placemaking strategy designed to rearrange the geopolitical landscape into a reconceptualization of the world. . . the heritage-scape is a real social structure which creates real material effects on a globally distributed population in accordance with UNESCO’s long-term goals” (2009: 6). This apprehension becomes a new point of departure in Cultural heritage studies.
Chapter 1 Introduction: Traveling Across Stones that Speak Chapter 2 Chapter 1. Mediating World Heritage: Authenticity and Fields of Production in World Heritage Chapter 3 Chapter 2. The Heritage-scape: UNESCO's Globalizing Endeavor Chapter 4 Chapter 3. "Unity in Diversity": The Heritage-scape's Meta-Narrative Claim Chapter 5 Chapter 4. Tourism: The Heritage-scape's Ritual Interaction Chapter 6 Chapter 5. Converting Local Places into Universal Heritage Chapter 7 Chapter 6. Politics and Personalities within the Heritage-scape: Narratives of Nature and Culture in Viet Nam Chapter 8 Chapter 7. Mummification of Local Cultures: The Cases of Ha Long and Hoi An Chapter 9 Chapter 8. Creating the Drama of the Destination: Managing, Interpreting, and Branding World Heritage Sites Chapter 10 Chapter 9. Preserving the Past: Value and the Emotional Efficacy of World Heritage Sites Chapter 11 Chapter 10. The Problematics of Preservation: Narrative and Practice in Angkor Archaeological Park Chapter 12 Chapter 11. Raising Awareness, Re-Presenting the Heritage-scape: Fragmentary and Reproducible Re-Presentations Chapter 13 Conclusion: The Future of the Heritage-scape