The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations
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The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations

by Robert L. Cross, Andrew Parker
     
 

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A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually

Overview


A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.

Editorial Reviews

Time Magazine
When networks organize themselves, they can drain coordination, learning and performance. The solution...is to make the network visible.
CIO Magazine
Cross and Parker offer managers suggestions for improving their organizations' social networks.
Soundview Executive Book Summaries
Research consultants Rob Cross and Andrew Parker have performed a study of more than 60 informal networks within organizations around the world and have found that most managers do not understand how these "invisible" social networks really work. To help managers find, analyze and support these employee networks, the authors describe the specific actions that managers can take to energize them and help them become more efficient, productive and innovative. Copyright © 2004 Soundview Executive Book Summaries

Product Details

ISBN-13:
9781591392705
Publisher:
Harvard Business Review Press
Publication date:
06/28/2004
Pages:
240
Sales rank:
1,259,095
Product dimensions:
6.56(w) x 9.14(h) x 0.92(d)

What People are saying about this

Barry Wellman
Social network analysis is becoming an important tool as organizations become fluid and less bounded. Rob Cross and Andrew Parker have walked the walk by analyzing real organizations. Now they talk the talk, linking their concrete experience with scholarly acumen to show how understanding networks can improve communication and productivity. This clearly written book pays off doubly-for managers and for scholars.
Founder International Network for Social Network Analysis, University of Toronto
Nitin Nohria
Informal social networks are hidden source of power and influence and the real pathways for getting things done in any organization. This book brings into sharp focus this often under-appreciated aspect of organizational life. It is a must-read for anyone who wants to be a leader.
Richard P Chapman Professor of Business Administration, Harvard Business School, and author of What Really Works
Thomas H. Davenport
Managers are finally beginning to grasp the importance of social networks. But until they read this excellent book, managers won't know how to understand and analyze networks, or how to translate the analysis into better organizational performance.
President's Distinguished Professor, Babson College, and Accenture Fellow
Larry Prusak
At last! A comprehensible research-based text on social networks written for those who actually want to do something productive with those networks. Well written, down-to-earth, and very valuable, this book is sure to be cited and used for many years into the future.
Distinguished Scholar, Babson College

Meet the Author


Rob Cross is an assistant professor at the University of Virginia's McIntire School of Commerce in Charlottesville. Andrew Parker is a Research Consultant with the IBM Knowledge and Organizational Forum in Cambridge.

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