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The Homeowner's Guide For Sale By Owner: Everything You Need to Know to Sell Your Home Yourself and Save Thousands


American homeowners have seen real estate landscape change in recent years. The market seems gloomy now, but for sale by owner (FSBO) properties are booming with more people eager to cut out the commission of real estate agent. And with most U.S. cities having buyer’s markets, you have to go that extra mile to sell your home. Now, there is a book to show you how.

The Homeowner’s Guide to For Sale By Owner details each benefit FSBO brings and explains how you can accomplish this ...

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American homeowners have seen real estate landscape change in recent years. The market seems gloomy now, but for sale by owner (FSBO) properties are booming with more people eager to cut out the commission of real estate agent. And with most U.S. cities having buyer’s markets, you have to go that extra mile to sell your home. Now, there is a book to show you how.

The Homeowner’s Guide to For Sale By Owner details each benefit FSBO brings and explains how you can accomplish this task while saving money. Now, selling your home without a realtor or broker will be fast and easy. You will learn the entire FSBO process. You will learn how to set the sales price and how to save the 6 to 8 percent real estate commission, which can add up to thousands or tens of thousands of dollars in savings.

You will learn how to stage your home for a showing and have a professional appraisal and home inspection to ensure a successful sale. You will learn how to market, advertise, and show your home, list your home for sale on the Internet or local multiple listing service (MLS), host an open house, and develop and market a fact sheet. If selling your home is on your list of things to do, do not the current market deter you: Let this book be your guide to saving money and selling your house the FSBO way. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

  • ISBN-13: 9781601381279
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 6/1/2010
  • Pages: 288
  • Sales rank: 593,609
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Certified Mortgage Planner; Primary Residential Mortgage, Inc.

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Table of Contents

Foreword 15

Introduction 17

Chapter 1 What You Should Know Before You Go FSBO 21

Understanding the Real Estate Market 21

Trends in the market 22

The 2008 market crash 25

The effects of the crash on the housing market 28

The status of today's market and what it means for you 33

Selling in a Buyer's Market versus a Seller's Market 37

Short sales and foreclosures 42

Chapter 2 Doing Your Research and Knowing Your Market 47

Different Types of Buyers 48

Factors that Affect a Real Estate Market 52

School systems 53

Proximity to transportation 53

Ideality of location 54

Safety 54

Conditions of bathroom and kitchen 55

Overall condition of the house 55

Proximity to amenities 55

Access to employment in the area 56

Targeting the Right Buyer 56

Perception 58

Chapter 3 Determining If FSBO is For You and Knowing What to Avoid 61

The FSBO Facts 61

The FSBO checklist 62

What to Avoid 65

Pricing too high and expecting too much 66

Believing everything you hear 67

Not checking qualifications 67

Getting too emotional 74

Cutting corners 75

Deals that sound too good to be true 76

Getting in over your head 76

Turning off potential buyers 77

Being unaware of your market 77

The pros and cons of FSBO 78

The pros 78

The cons 86

Chapter 4 Preparing Your House for Sale 97

De-Cluttering 99

The kitchen 99

The bathrooms 101

Closets and storage 101

The master bedroom 102

The laundry room 104

The home office 104

The dining room 105

The living room 106

The garage 107

Improvements and Repairs 108

Doors, windows, walls, and molding 109

Countertops, cabinets, and mirrors 110

Floors 111

Plumbing and plumbing fixtures 117

Electrical 119

Heat, air systems, and hot water tanks 120

Cleaning Your House 121

The kitchen and bathrooms 122

The rest of the house 125

Outside the house 127

Value-added improvements 129

Chapter 5 Determining Your Price 133

Getting an Appraisal 133

Getting a Comparative Market Analysis 137

What determines your house's value 143

Tips to Pricing 144

Knowing your neighborhood 145

Sizing up the competition 146

Chapter 6 Listing Your Home 149

What You Need to Make Things Run Smoothly 150

When to Put Your House on the Market 152

Where to List Your Home 153

The Internet 153

Services, Companies, and Professionals That Can Help 156

Realtor services 160

What to look out for 162

For sale by owner brokerages and MLS services 163

Mortgage lenders 171

Home inspectors 175

Home inspections and your contract 177

Appraisers 178

Title companies and escrow agencies 179

Real estate attorneys 181

Chapter 7 Staging Your Home 185

Room-to-Room Staging Tips 187

Creating Curb Appeal 199

The lawn 200

Shrubbery and flower beds 200

Sidewalks and driveways 201

Windows 201

Chapter 8 Marketing Your Home 203

Signs 203

Advertisements 206

Effective versus ineffective ads 209

Fliers 211

The Internet 215

Photographing Your Home 216

Word-of-Mouth Marketing 222

Handling Phone Calls 223

Chapter 9 Running an Open House 227

Marketing Your Open House and Creating Traffic 229

Handling Individual Showings 230

Safety first 230

Effectively Showing Your Home 231

Following Up 233

If Your Home Is Not Selling 233

Chapter 10 Handling Offers and Working with Buyers 235

Determining if a Buyer is Qualified 236

Managing Multiple Offers 237

Working With Buyers and Their Realtors 238

Earnest Money Deposits and Escrow Companies 239

Your Closing Timeline and Costs 241

Offering a Seller's Concession 243

Chapter 11 Handling Contracts and Other Documents 245

The Contract 245

Contingencies 250

The Importance of a Home Warranty 253

Understanding the Legalities 254

Seller's disclosures 254

Fair housing laws 256

Conclusion 259

Glossary 263

Bibliography 279

Author Biography 283

Index 285

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Sort by: Showing 1 – 3 of 4 Customer Reviews
  • Posted June 9, 2011

    Good place to start before deciding

    The author of this book is neither a real estate agent or broker nor does she give any indication that she has sold her own home. Her expertise is freelance writing and helping others develop books. After reading the bio I wondered how good this book would really be.

    The author did do research and does give much information for the first time seller of his or her own home. Being in real estate myself and selling many homes through an agent or on my own I felt that the information given is valuable and correct. I also feel that if the homeowner followed the suggestions, especially the staging aspects, that success could be achieved.
    There are many aspects to consider when selling a home and I'm sure that after reading this book the seller will be able to decide if the savings of money selling the home oneself would outweigh the expertise of an agent.
    I do recommend this book, not only for those contemplating selling their own home but those using a real estate agent. I'm sure you'd glean information that your agent didn't or isn't going to tell you.

    Was this review helpful? Yes  No   Report this review
  • Posted April 20, 2010

    An Easy Step by Step Guide to Selling Your Own Home

    For Sale by Owner" by Jackie Bondanza, is an excellent primer for anyone wishing to sell their home without the assistance of a broker. The author puts forth, in very easy to understand language, the abc's of selling your home


    Selling a home is not as easy as one may imagine. There is so much to take into consideration when selling your home.The economy, the location, the season and so many other things must be taken into consideration. A house being sold in one neighborhood may sell for higher in another area.

    I found this book so enlightening that I will definitely recommend it to any of my family or friends who might be considering the sale of their home. This is the first book about selling a house that I actually enjoyed.

    The author explained everything you should know in very understandable language. On a scale of 1-5, I would give this book a 5

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  • Posted April 8, 2010

    Useful tips for selling your own home

    "The Homeowner's Guide to For Sale by Owner" by Jackie Bondanza offers
    practical advice for homeowners trying to avoid hefty realtor fees.
    Bondanza offers specific tips on pricing, staging and marketing your
    home as a successful FSBO. The book also details clauses to include
    when negotiating contracts, and a boilerplate contract comes with the
    CD-ROM included with book.

    The book is easy-to-read and informative, and the glossary is
    especially helpful for homeowners trying to navigate "realtor speak."
    The case studies provide real-world-examples,but all of them are
    slanted toward the pros of the FSBO process without the cons.
    Including one case study about a situation where the homeowner opted
    not to do FSBO could have been helpful as well. The book could have
    also gone into more detail about hiring real-estate attorneys.

    Overall, the book was a helpful guide for the FSBO process. With home
    values declining in several parts of the country, there's more
    incentive than ever to sell without paying realtor fees.

    Was this review helpful? Yes  No   Report this review
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