The IMC Handbook: Readings & Cases in Integrated Marketing Communications

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

by J. Steven Kelly
     
 
This handbook detailed information about solving marketing problems with an integrated solution.

Overview

This handbook detailed information about solving marketing problems with an integrated solution.

Product Details

ISBN-13:
9781933199092
Publisher:
Racom Communications
Publication date:
10/01/2008
Pages:
498
Product dimensions:
6.00(w) x 8.90(h) x 1.60(d)

Meet the Author

J. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >