Product dimensions: 6.00 (w) x 8.90 (h) x 1.60 (d)
Meet the Author
J. Steven Kelly is professor of marketing at DePaul University and is codirector of the University's Kellstadt Marketing Center. He also is a member of the Chicago Association of Direct Marketing's Board of Directors and a member of the Chicago Association of Direct Marketing Educational Foundation's Board of DIrectors. Susan K. Jones is a professor of marketing at Ferris State University in Big Rapids, Michigan, and a partner in the Callaghan Group, LLC, in Rosemont, Illinois. She is author of Creative Strategy in Direct Marketing and co-author of Selling by Mail and was named the Charles S. Downs Direct Marketer of the Year for 2002 by the Chicago Association of Direct Marketing.