The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer

The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer

by Jared R. Fabac
     
 

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The industrial marketing sectorâ"also known as business-to-business marketingâ" continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways donât work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you

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Overview

The industrial marketing sectorâ"also known as business-to-business marketingâ" continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways donât work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, youâll learn how to



⢠Transform your marketing for today's audience;

⢠Get found by the buyers you target;

⢠Convert more prospects in shorter time;

⢠Put your lead generation efforts on autopilot


New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods wonât help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.

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Product Details

ISBN-13:
9781475998498
Publisher:
iUniverse, Incorporated
Publication date:
07/15/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
204
Sales rank:
391,052
File size:
0 MB

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