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Praise For The Influence Game
"Few people know how to win the D.C. influence game, and even fewer will show the rest of us how to use these strategies in the real world. This is a must-read for anyone who persuades, influences, or negotiates for a living—or even just for fun."
—Dave Wenhold, former President of the American League of Lobbyists and founder, Miller/Wenhold Capitol Strategies
"Got influence? Washington, D.C.-insider Stephanie Vance reveals surprisingly ethical strategies used by lobbyists and special interest groups who want to be heard on Capitol Hill. Better yet, these tactics work in a variety of situations—closing deals, increasing sales, and negotiating agreements. Want to know how to turn a 'no' into a 'yes'? Buy this book, and read it and reap!"
—Sam Horn, Intrigue Expert and author of POP!: Create the Perfect Pitch, Title, and Tagline for Anything and Eyebrow Test
"The Influence Game teaches how to move forward while staying true to your convictions and principles. This book will put 'Stephanie Power' in your corner for your own goals."
—Dr. F. Christopher Arterton, founding Dean of George Washington University's Graduate School of Political Management and Professor of Political Management
"The Influence Game provides practical proven techniques to advance your interests in D.C. and beyond. Advice for outsiders from an insider who has been there on both sides of the table."
—Congressman Earl Blumenauer (D-Oregon)
Acknowledgments v
Introduction vii
1 Principles of Influence 1
2 Know What You Want 27
3 Know the Competition 49
4 Know the Arena 67
5 Know Your Primary Audience—The “Influencees” 81
6 Find Your Surrogates—The “Influentials” 95
7 The Campaign Plan 113
8 Crafting a Winning Message 135
9 Delivering the Message 155
10 The End Game 171
Index 189
Overview
Praise For The Influence Game
"Few people know how to win the D.C. influence game, and even fewer will show the rest of us how to use these strategies in the real world. This is a must-read for anyone who persuades, influences, or negotiates for a living—or even just for fun."
—Dave Wenhold, former President of the American League of Lobbyists and founder, Miller/Wenhold Capitol Strategies
"Got influence? Washington, D.C.-insider Stephanie Vance reveals surprisingly ethical ...