The Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes [NOOK Book]

Overview

Get what you want, every time!

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) ...

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The Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes

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Overview

Get what you want, every time!

Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.

  • Learn how to develop and articulate effective goals
  • Structure both long and short-term persuasion efforts
  • Identify and research primary and secondary audiences
  • Crafting those all important personal stories

Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.

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What People Are Saying

From the Publisher
The Influence Game will show you how to advocatefor any need, whether it is legislation, a financial appropriation,or just a raise for yourself. I found The Influence Game tobe immediately applicable to my work as afundraiser.”—Katherine Wertheim, CFRE, Werth-It

“You don’t have to be a Washington insider to usethe author’s 50 tactics to get something done. Weavingstories from her own Capitol Hill experience, Stephanie  makeskeen observations about the way the world works resulting in athorough and thoughtful treatment of an importanttopic.”—Frank H. Mackaman, Staff Member, The DirksenCongressional Center and former Director, Gerald R. Ford Libraryand Museum.

"The Influence Game is both entertaining and informative,and I would recommend it to anyone who wants to get other people tosay ‘yes’!”—Avish Parashar, ProfessionalSpeaker and author of Say 'Yes And!' and Improvise toSuccess! 

“This book is all about using your power of influence. MyUncle Roy is all about being under the influence. Don't be likeUncle Roy - read this book.”—Dale Irvin, TheProfessional Summarizer

“As a longtime Washington, D.C.-insider, Stephanie Vanceknows the influence game inside and out.  This book is amust-read for any business, political or community leader who wantsto get to “yes” with the tried and true persuasiontactics used by those in the influence capital of theworld.”—Michael Markarian, chief program and policyofficer for The Humane Society of the United States, and presidentof the Humane Society Legislative Fund

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Product Details

  • ISBN-13: 9781118283592
  • Publisher: Wiley
  • Publication date: 5/4/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 208
  • Sales rank: 376,483
  • File size: 736 KB

Meet the Author

Stephanie Vance spent decades as a D.C.-based lobbyist, congressional aide, speaker, and grassroots consultant. A sought-after speaker with more than 50 engagements per year, Stephanie, known as the "Advocacy Guru," has trained thousands of people in hundreds of organizations, including the National Association of REALTORS®, the Lance Armstrong Foundation, the Humane Society of the United States, and the American Library Association. As a member of the National Speakers Association, Stephanie has earned her Certified Speaking Professional (CSP) designation, an honor held by less than 10 percent of speakers in the world. She is the cofounder of Advocacy Associates, a D.C.-based consulting firm. Stephanie teaches lobbyists how to lobby on behalf of the American League of Lobbyists.

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Table of Contents

Acknowledgments v

Introduction vii

1 Principles of Influence 1

2 Know What You Want 27

3 Know the Competition 49

4 Know the Arena 67

5 Know Your Primary Audience—The “Influencees” 81

6 Find Your Surrogates—The “Influentials” 95

7 The Campaign Plan 113

8 Crafting a Winning Message 135

9 Delivering the Message 155

10 The End Game 171

Index 189

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